If you are managing a website for your small business, there is a good chance you are using online forms of some kind to give readers. If not, this article will not only give you several reasons why you should consider forms as a way to help your website users reach out to you about their questions, to request additional information or, quotes, or sign up for newsletters, coupons, promotions, or events, but it will also highlight why we think small businesses should use WPForms for their WordPress built website.
Online forms allow potential customers to contact you without displaying your email address and slows down spamming to that address. But they can help you conduct surveys or polls and provide you additional and valuable insight about your business, and they can provide a convenient way to collect donations, subscriptions, event registrations, reservations, takeout orders, submitted applications, or help you achieve many other needs or goals.
Without forms, many small businesses and entrepreneurs would be missing out on tons of business opportunities. And, when it comes to website form builders, few plug-ins can match the effectiveness, efficiency, and value of a standard WPForms subscription.
If you are looking for a tool to help you get the most out of your website communications feature, you should seriously consider learning more about WPForms as one of our must-have WordPress site design plug-ins.
We’ll take a closer look at WPForms together into this article, why small businesses should use them, and detail some examples of how the right forms can help you grow your business.
What is WPForms?
WPForms is a WordPress form builder plugin offering many useful functionalities out of the box and some amazing low-cost add-ons, yet it’s very easy to set up and use for most designs and users of WordPress.
With features like entry management, payment processing, multi-page capability, form abandonment add-on, and much more, this plug-in can help small business owners create compelling subscription forms, contact forms, payment forms, and all other types of website forms within minutes.
Using a simple drag-and-drop technique, you can rearrange the fields of its pre-built templates to give your form and function a customized experience for readers on the site. And the plugin is optimized for maximum loading speed and works well on all devices.
What is more, users are protected from spam by a built-in security feature that uses CAPTCHA and honeypot technology.
With WPForms, you can have professional-looking forms on your website and connect with more of your target audience. Even better, it can be set up and ready to go without having to pay for the services of a developer in most cases.
Common Problems in Creating Online Forms and How WPForms Can Help
Website forms offer businesses a direct line to potential customers, and there is no doubt it is an essential part of the purchasing journey. However, it’s often neglected and relegated among the last things considered when designing a website.
As a result, many websites end up with forms that ask for too much information, have confusing label placements, are laid out poorly, have CAPTCHAs that are hard to enter or do not give their users confirmation messages.
Taken individually, these issues may not seem like much of a concern, but together, they can disrupt the user experience enough for potential customers to abandon your page. This will not only affect sales and engagement opportunities, but it can also damage brand reputation – labeling you as a difficult and confusing business practice.
WPForms has built-in features to help you avoid these and many other problems. It uses CAPTCHAs to weed out automated users from live ones. It also uses honeypot technology to prevent bots from completing the forms.
There are several templates to choose from in WPForms, but you can easily move around the fields as you see fit. This capability will allow you to come up with a form best suited for your needs and target audience.
Once a visitor has entered all the relevant information, WPForms informs the user their submission was a success – that message appears either on the same page or on a separate thank you page. They can also receive an email confirmation of their submission.
Why Should Small Businesses Use WPForms?
There are many ways WPForms can help take your small business to the next level, especially in a day and age where digital technology drives consumer behavior.
First, it can reduce spam emails and help you generate more high-quality leads. With more leads that are easier to convert, you have more chances of closing deals and making sales.
A well-executed website form also gives potential customers a way to contact you if your phone support is not available. This means you won’t have to miss out on any opportunity to connect with potential customers from different parts of the world, day or night.
And, with an upgraded subscription option, that information can be captured on the backside; the dashboard of your WordPress website, essentially capturing information and acting as a micro-CRM or backup CRM for your brand and your team/workforce.
Have more questions about WPForms and how to integrate it into your website?
This is, by far, one of the easiest, most reliable, cost-effective, and user-friendly form plugins we’ve worked with over the past 7 years. It required the least amount of special coding and configuration and offered one of the most reliable in function, design, and deliverability.
Here are the top benefits of this product again…
- Easy to use drag and drop form builder
- They offer several form templates to help get you started
- Easy to embed in your website theme pages, blog articles, and widgets
- Instant notifications from submissions
- Create easy, multi-page/multi-step forms to encourage users to keep going rather than being initially discouraged by the possible length of the form
- Easy payment portal integration add-on options available for Square, PayPal, Stripe, or Authorize.net
- Easy to create smart, conditional logic inputs on your form (example: if this then that scenarios)
- Create subscription forms that easily integrate to your third-party email marketing systems like award-winning MailChimp, Constant Contact, AWeber, GetResponse, and more.
- Responsive, mobile-friendly framework
- Manage entries through the backend accessible micro-CRM function
- Create guest or user-submitted post content for your website
- Collect Surveys, Testimonials, or Polls about your services, topics, products, and more
- Use a signature requirement for agreements and contracts
- Or turn on a form abandonment feature; allowing you to capture some contact information even if a user abandons the form input at some point
And, there are many other GREAT features – all easy to set up and implement in minutes rather than days or weeks.
If you want to use it on your site, click the banner below to get signup for your free trial of one of their amazing subscription options.*
Following the installation instructions with your confirmation purchase, then use their free step-by-step getting started resources. OR – give us a call and we’ll help you plan a strategy for use and let you know the best options we’d recommend at the time of purchase, setup, and implementation on your site.
*Any purchase of this product could result in a possible commission payout to Back2Basics, LLC of Minneapolis MN Back2Basics, LLC does not guarantee performance nor take responsibility for consumer satisfaction, however, Back2Basics and its representatives very rarely provide product recommendations unless they, or their partners have used the product and trust in the product at the time of the recommendation.