While fewer than 64% of businesses have a website, over 70% of customers will not even discover your small business brand without an online presence. With stats like these, it is obvious to many that your brand needs a website. But do you know and understand the reasons behind this — why does a small business brand or entrepreneur need a website so much?
This article will break down the reasons for and the benefits of having a website in today’s digital world. As you read through the article, you should be able to gain an understanding of what websites can do for your business and how you can leverage a website to build your brand.
When people hear about your brand through word of mouth, these days they expect to be able to find out more about you online. If the only information that they can get is via Google reviews or hard-to-discover Facebook pages, that is unlikely to help you out.
Instead, you can invest in a small business website. With only a few pieces of information, you can offer several points of data to anyone searching, including:
- What your brand focuses on
- Where to find you
- Who exemplifies your brand
- Your history and experience
- Why your brand is the best choice
- How to contact you
Through this site, you can ensure that you appear in a way that is professional and makes people interested in what you have to offer.
As an entrepreneur, you know the importance of a powerful public brand.
How people view your business has a direct effect on how many customers you get in the short and long term. This is why an entrepreneur website is useful for you. You can promote yourself and your business in one fell swoop, giving your customers a much better idea of who you are and what you offer.
If you ever need to pivot your brand fast, that is also helped by having a website. Your site and any social media linked to it should be among the first things that you change the branding of, making it “official”.
When you make changes to your brand, you might need to share up-to-the-minute information on what you now provide. Also, if you have any changes to your brand and its services, you will want to make it as public as possible as fast as possible.
By linking to your website via social media, and having any communication on your website, you can have a very wide outreach at speed. This ensures that everyone following your brand gets information as early as you can communicate it.
On top of this, such news messages can help you combat disinformation and negative news about your brand. You will want to do this if competitors use similar avenues of communication to promote bad news about you.
There are many ways that you can create leads using your small business website.
First of all, you could use a blog on your site to present your brand as a thought leader in your industry. This will ensure that your customers believe that you know your stuff when discussing what you sell.
You can also create video demonstrations of your product, sneak peeks, or guides on what your brand does. Using these, you can situate yourself as a brand people go to if they have any questions about your area of expertise.
On top of this, a website can give your brand strong calls to action. You can use its pages to promote links to contact you and ask for more information about what your brand provides.
Get More Eyes On Your Brand
You should ensure that any business website that you create matches SEO criteria. This way, you can give your brand a very good chance of appearing organically at the top of Google results. If that is what happens, then any potential customers looking for your services will find you fast.
You can ensure that this happens by learning more about SEO and creating content that matches its criteria. You can also make sure to often create more content so that your site does not stagnate. If you are unsure of how to go about this, we would recommend that you use SEO content creation companies to help with this.
Market Your Unique Selling Position
To ensure that your digital marketing is going to do its best, you are best placed to market your brand’s unique selling position (USP) over your competitors. This is often hard to do when people see your store or service, as you may look like every other brand in the same area. Instead, your website can promote the things that you do very well and better than your competitors.
When this is successful, your customers will talk amongst one another about why they are happy to use you over others. It will be obvious why you are the better option on the market.
Save Time and Money
A small business brand website can give your customers all the information that you might otherwise need to communicate. The epitome of this is providing ways for customers to resolve their own problems instead of relying on customer service and/or phone calls. If you do not have a dedicated customer service staff, this will take even more important work away from other areas of the company.
As this saves you time, it also saves you money. You can invest what you before put into solving customer issues into improving your business in other ways.
You Need a Website for Your Brand
With the above points, you should now have a much better understanding of why you might need a website for your business. Though, this is only one part of making yourself visible online and in the real world. This is where Back2Basics comes in.
We can help you build a strong brand for your business that boosts your customer base and your revenue. Our insights might be just what you need, so, what are you waiting for?
Give us a call today and see what we can do for you.
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