Are you a small business owner struggling to figure out social media? Do you already have branded social media profiles but don’t know how to grow them?
One of the main problems small businesses face when it comes to social media is not knowing how it works. The algorithms keep changing, there’s a lot of competition, and it’s becoming increasingly difficult to cut through the noise. Luckily, with a little deep-diving into your audience demographics and focusing on quality content, your business will find its online place.
Read on to learn 8 essential ways to use social media for small business success and grow your brand’s online presence.
Know Your Audience
To leverage social media marketing for small business, you need an in-depth knowledge of your target audience. If you don’t know who you’re marketing to, you’ll miss out on important metrics and optimization opportunities.
Start by analyzing your social media insights for demographics. Then, see what your audience does online, how they interact with each other, what they like, and how they react to your content. This will help you craft your strategy accordingly instead of shooting in the dark.
Create a Social Media Calendar
Once you get to know your audience, the next step is posting relevant content. For this task, you need to create a social media calendar for at least one month of daily social media activity.
You can do this in a spreadsheet or use social media schedulers that also post the content for you. Having everything set up front will save you a lot of time and energy, and you can always hire someone to do it for you. Managing your content creation strategies doesn’t have to be complicated.
Content planning calendars make social media for small business owners easier to manage those content goals!
Set Goals for Your Social Media Strategy
Any social media strategy for small businesses needs a solid goal. This can be raising brand awareness, attracting new customers through influencers, boosting sales, or building trust.
To reach each goal, you need a solid plan and execution. These goals will give you a direction on how your content should look like. For example, if you want to get more website traffic or leads, your social media posts should lead to a landing page or a blog post.
Don’t fall into the trap of vanity metrics and instead focus on improving your customer’s experience with your brand.
Make Quality Your Priority
In this era of digitalization, small business and social media go hand in hand. A well-established social media strategy can help you reach new customers and boost your SEO efforts. However, in the background of these activities, you must offer your customers quality in everything you do.
For example, people will check if your business is legitimate with a single online search. Both happy and unhappy customers will leave public reviews on a company’s social media channels for others to see.
If you’re not careful about your promises, you’ll see your sales plummeting in no time. Make sure your social media posts reflect your brand, your company values, and most importantly, your audience’s needs. By giving them a solution to a problem, you build authority and trust, both of which ultimately drive sales.
Don’t Be Sales-y
When making a small business social media plan, many companies fall in the trap of being too sales-y. People no longer react positively to push marketing tactics. Instead, they want to get to know your brand first and listen to your story. If they like what they see over the course of time and connect with it, they may consider buying from you. This is why selling directly from the get-go is not a good idea.
If you want to gain loyal customers, you have to show them what they’ll gain from you first. The majority of your social media posts should bring value to the audience, with the occasional promotional post.
Consistency is fundamental for a successful social media strategy. You don’t have to post every single day, but if you find it beneficial for your brand, go right ahead. On the other hand, posting several times a day can oversaturate your followers and make them unfollow you.
The key is in finding what works for you. Consistency can be easily automated through scheduling posts, but if you lack the content, you need to get creative. The goal is to stay in your customer’s feed (and mind) without being pushy.
As an added bonus, social media algorithms love consistency and will show your posts to more people as a result.
Make Your Feed Visually Appealing
One of the best, though often overlooked, social media for business tips is to have a visually appealing feed. This basically means posting beautiful content in the form of photos, graphics, videos, and text. Platforms like Instagram are all about the aesthetics, while those like Twitter are more focused on meaningful conversations. Find what works for your brand story and keep your feed cohesive.
Engage with Your Audience
Most social media marketing efforts can be automated via specialized scheduling software. This is a great way to stay on track with your posts, but it can lead you to ignore your audience.
Engagement is crucial for growing your brand’s online presence. It’s a powerful tool for building customer relationships and gaining their trust in the long run. If you don’t reply to comments, answer questions, and even comment on other people’s accounts, you’re missing out on valuable visibility boost.
A great way to increase engagement is to ask your followers questions, make polls, or ask for photos of them using your product. In 2018, it’s clear that people are more likely to buy from brands who they’ve engaged with on social media.
Now You Know How to Use the Power of Social Media for Small Business
Whether you’re an online store or a brick-and-mortar shop, you need to have a solid online presence if you want to grow your brand. These social media for small business tips will help you reach new customers and boost sales.
For more digital marketing and branding tips, check out our blog.
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