Back2Basics is Talking About 4th Quarter Communication Goals for 2022

Every year, we take the time during our 4th quarter to self-evaluate those areas where we feel we can best improve on our internal processes and systems in the coming year, as well as on any of the service options and client benefits we provide.

This article is highlighting our 4th Quarter Goals and Updates for 2022.

We’re Starting Our Goal Planning with Time Prioritization and Communication Delivery Updates This Season.

As you know, the last week of every month is always our busiest time. The last week of October was especially busy for Tanya Troska because of additional personal and business matters that needed to be juggled and are spilling over this week into some important client projects and goals this month.

In an effort to be ready to hit the ground running – hard – in 2022, we’ve decided to tighten up the reins a bit regarding “open hours” and “working hours.” And, we’ll be starting to implement our 4th quarter goals and changes this month. These are changes benefitting both our team and our clients.

We will be dedicating more of our weekend time to being with family and friends. It will be time to focus on self-improvement, personal initiatives, and self-care. This means we will be staying away from more of the business emails, messages, and phone calls – unless it’s an emergency. This means reinforcing our standard business communication hours of Monday through Thursday from 10AM – 5PM (CT). And, this change will be especially challenging for Tanya Troska, but it is necessary if we’re going to continue to grow – and grow stronger for you – our valued clients and partners.

The decision to enforce working communication hours in our 4th quarter goals may feel like less of a benefit to some of our existing clients, but at the end of the day, when our team is physically, emotionally, and mentally energized, and focused, it means we’re more productive during dedicated working hours.

We also recognize, of course, there will always be those special circumstances and emergency situations that might arise in our off-hours. We will never leave our active clients feeling stranded if/when one of these situations arises and if it can be helped. We also hope we can, collectively, appreciate the nature of a true emergency and as an independent boutique agency, we don’t ‘wear emergency beepers’ or have our phones always readily available or emails funneling in 24/7.

With that said, we’ll be asking our ongoing and recurring client members to make sure they set up their weekly or monthly check-ins (depending on their programs) with their lead brand managers. This means there will be more routine and consistent goal planning and communication touch each period. And, this not only helps ensure everyone is on the same page, focused on the same goals, and assuming the same expectations, but it also helps eliminate frustrations with telephone tag or missed communication opportunities due to heaving scheduling demands. These are dedicated times on the calendar where we can focus on YOU.

ADDED Communications Updates and Changes You Can Expect to See in the Coming Weeks and Months as Part of our 4th Quarter Goals…

We want to make our communications more meaningful, routine, and expected when you do receive them. So, we will be re-implementing monthly email updates through our MailChimp partnership. These monthly communications will include general brand development and management tips, featured client of the month, any ongoing client benefits or promotions, FAQ or Q&A segment, and possible industry-specific updates and tips. For example, if you’re a REALTOR or Insurance Agent, you may receive an email that is more focused on your business vs. a general email going out to another vertical in any given month.
So, it will be MOST helpful to us – and to you – if you were to update your contact profile within our MailChimp database so we can bring you more poignant and relevant content to you/your business each month. Start with this form here: http://eepurl.com/dMyDxM
Additional email communications may come up only when and if there is an important company or industry update that could affect your business. You may also receive the occasional holiday greetings that may also include a seasonal client benefit or message of blessings.
We will continue with our monthly Coffee Talk LIVE conversations in 2022 where we sit with a small business owner or entrepreneur for a casual conversation about life and business over Zoom; with a live feed to our VIP Group on Facebook. In 2021 we focused on Women in Business. In 2022 we’ll be expanding that reach to any business owner/entrepreneur willing to sit down to an unscripted conversation with the owner of Back2Basics, LLC, Tanya Troska over the course of 30-45 minute candid conversation.
We’ll be adding a monthly Small Business Voices segment to our company blog in 2022. These will be other business owners and entrepreneurs who have a valuable lesson to share or insight and expertise that could be helpful for our readership. It could be an article focused on previous information from a varying point of view or brand new topics of information.
Each business/owner will be pre-vetted, their articles uniquely written by themselves or their staff, and published on our website as a guest author. This is not only a benefit to readers of our blog – looking for different voices, expertise, and perspectives – but will also be helpful to strengthen the integrity of our Back2Basics, LLC website as well as supporting the authors’ and business owners with another resource where they can demonstrate their local expertise and business integrity.
If you’re a business owner or entrepreneur in the Twin Cities area looking for more exposure for your brand and would like to be a guest author in 2022, we would love to talk to you about this FREE information exchange opportunity today.

Do you have more questions about our Communication Goals or Expectations? Are you new to Back2Basics?
Let’s start by setting up a time to talk about YOUR goals.

You can also check out some of our clients’ and partners’ video testimonials to hear, in their own words, what it’s like working with us.

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Tanya T

founder, owner at Back2Basics

A mother and business woman with a strong entrepreneurial drive, and a need to want to see others succeed. Tanya is a wife and mother to three, an active volunteer in her community and avid lover of food, friends, travel and pushing the envelope professionally.

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