Consistent and Recognizable Visibility is Vital for the Success of Small Businesses Today!
The visibility of one’s business is paramount to the success of an individual business in a sea of other like-businesses in, or around, a shared geographic location. And that visibility is reliant on two very important strategies – contextual reach and visual reach.
Both of these elements can be used to create recognition and build trust, but each does this in a very different way and each has a very different shelf life in today’s market.
Logos and Color Schemes
The design and consistent visibility of a small business owner’s or an entrepreneur’s branding is such an important part of their success; online and offline. That brand visibility promotes awareness of the business and its ability to expand their reach to new audiences. So, when done right, the brand’s logo and color scheme can help enhance or support the contextual efforts of that brand in terms of authority, energy, and even a level of comfort the brand brings through familiarity.
Authenticity in Movement
The use of video; and more specifically, personalized, casual video outreach, or what we’re coining “authentic video” or “real form video”, is vital for brands who want or need to build trust with potential consumers online.
If the insurgence of more digital and online activity in 2020 and 2021 taught us anything, it is that authenticity was vital to a business and its ability to build trust with prospective consumers.
Recent studies show us consumers are still taking to the internet to research reviews, testimonials, and editorial pieces about a business or entrepreneur before committing to doing business with them – even in a hot hand-off. But, the trust factor for those reviews and testimonials being sought out is paradoxically lower.
We saw an onslaught of misleading and fake reviews coming into play – for a variety of reasons I’ll save for another post, and as a result, those who are desperately seeking information about you and your brand are having a difficult time discerning whether or not to trust the information.
Authentic video reviews have helped small business owners and entrepreneurs combat that challenge in recent weeks, but the concern about how to request, collect, receive or share these reviews was still a stumbling block for many.
When you can combine the power of conversation and messaging with a visual element that engages and supports brand recognition and trust, you have a winning combination, and that’s exactly what branded video can do. So, how do we simplify the process – make it less complicated, quicker, and cost-effective?
Welcome to Video Brand Today!
Creating branded video is as easy as clicking record from your desktop or mobile phone and then uploading that clip to VBT’s proprietary web-based platform where they’ll take your stored contact information and logo and create a branded into and outro within one or two clicks. Download that video and start sharing it on your website, blog, YouTube, social media, and more.
These videos do not take the place of requesting and receiving written testimonials and reviews online in such places like Google My Business, but they can enhance those efforts and foster more or deeper trust with you and your brand to a prospective client who can see and hear first-hand accounts of what it’s like to work with you. Real people. Unpolished. Sharing real feedback.
For a limited time, Video Brand Today is offering Early Onboarding Incentive Pricing to those who sign up for a new monthly membership solution.
Learn more about Video Brand Today when you visit www.videobrand.today or contact your dedicated Back2Basics Brand Manager to see how you can incorporate the power of this platform to your existing content strategies.