A small business’s website is the heart of their brand online. It’s where we communicate our benefits to a consumer and the reasons behind what we do. It helps small business brands differentiate themselves through expertise, insight, information, and approach. It’s where brands showcase their value and their integrity.
The small business website is the hub of their online business – sharing information, solutions, and services that cannot be easily elaborated on through social media or email. It’s the hub for all archived content online about the business.
So, what happens to that brand’s integrity if the site is outdate, or worst yet, has trouble loading or loads slow? That’s what we’re going to explore in this article.
The need for speed is a real concern for small business website performance.
Why does it matter if your website loads just a few seconds slower than the average site? Consumers’ patience and expectations have been set with more elaborate, engaging designs that provide instant reader feedback. Just a few seconds can cause today’s website users and readers to jump off and over to another resource. This jump off activity is something that search engine giants like Google and Bing take note of and use as just one of their dozens of signals for site rank.
So, if visibility and search engine site rank are important to you — or if your brand’s reputation is a priority — then you may want to audit your site’s load times for desktop and mobile.
Here are some great tips from one of our recommended website hosting partners, SiteGround Web Hosting (serving WordPress, WooCommerce, even Wix or Weebly website designs):
Not all of those tips will be possible for all websites, but if you need help with any of these updates or want to talk about your brand management goals and website updates, Back2Basics would love to help you find the best resources to help you achieve those goals.
Reach out for a complimentary Discovery Call today.
