When creating a new website, or optimizing an existing site, it's important you don't discount the importance of your website content before all else.
When our Twin Cities based small business owners or non-profit clients are looking to allocate marketing dollars for better brand awareness or that extra competitive edge online, one of our first recommendations is to create a strong voice for the business through your website content.
For many, the first priority is the aesthetic design of their website, and although a well-designed website is an important first-step for any new business, trendy layouts and designs shouldn't be the only consideration.
Back2Basics understands it is equally important, (if not more important), to ensure small business owners and non-profits are also creating a strong, solid, and on-going content strategy for their website and online presence.
Without content as a fundamental building block of any website, a brand's voice and message will get lost. The progress of any marketing goals a business wants to achieve will be faced with extra challenges without sound content. It will be the equivalent of dredging through the mud, or trudging up a steep hill in the dead of an icy winter.
For this reason, website content needs to be your top priority in your marketing strategy.
The Back2Basics team is great at creating custom action plans and strategies for individual businesses to help meet short-term or long-term goals and budgets.
For those who just need a quick place to start, we have some options to get you going and can grow from as we get comfortable with one another.