CEO, Jody Weinberg Shares How a Telecommunication Marketing Strategy Can Increase Brand Awareness – Taking Already Top Performing Companies Up Another Level.
The Importance of Telecommunications Marketing in High-Performance Businesses
We believe in George Bernard Shaw’s quote, “Progress is unattainable without change, and people who can’t improve their ideas can’t change anything.” And if you are a business owner, you should believe in this, too.
You and your company need change to thrive and grow in the highly competitive business world. Even the most successful firms embrace change to achieve goals after goals.
Based on my experience, you need to always aim high and keep improving if you want your business to grow and succeed. There is simply no room for stagnancy or even contentment in business. But understanding how is not always easy – especially if you don’t know the “why” behind the motivation to grow.
With the way consumers’ preferences change, the way you reach and convert your market into buying customers’ needs and motivations must also change and adapt.
And this is why you will need the best telecommunications marketing strategies today to complement any of your ongoing and successful brand management goals and other marketing sales strategies.
What Is Modern-Day Telecommunication Marketing and Why Should You Consider It?
Telecommunications marketing is one of the most effective ways of expanding the reach and increasing conversion rates. It involves several communication methods designed to give you better visibility at a critical moment in time to help establish the sales meeting you want with the decision-makers you need to be in front of.
The methods of telecommunication marketing have evolved over the years to meet the demand of today’s busy professionals – on both ends of that strategy. But if your business hasn’t adapted to these changes then you’re most likely missing the mark and wasting valuable resources in the process.
The right solutions, however, can bring about significant benefits to a business that is stuck or looking to push itself to the next level.
Why Is Telecommunications Marketing Important to Increase Brand Awareness?
Established as a successful method for growing business years ago, the importance of telecommunications continues to be a critical point in every marketing endeavor of today’s business environment – across a multitude of industries.
And, having a way to directly communicate with the decision-makers of your potential key customers why your brand is a necessity for their business is an effective way of building your own business.
But why should bigger and more established companies invest in the best telecommunications strategies when they’re already successful?
It might be hard to believe that many midsized and large companies generate less than 5,000 leads per month, but recent data revealed how true it is. In fact, according to a 2017 report by Hubspot, the average number of leads generated by companies of this size is only 1,877 per month. Yet, maybe not so surprisingly, additional surveys report the act of lead generation remains to be one of the biggest challenges for most marketers.
However, because of the importance of lead generation as a prime method of growing a business, many companies spend at least half of their operational budget on it.
What is even more revealing is how marketers spend a significant part of their effort and time trying to generate leads themselves with little time available to convert leads into sales.
Properly deployed and effective telecommunications marketing drastically reduces the efforts and time dragging a profitable workforce down and helps to be more targeted, proficient, and effective in sales conversations.
Telecommunications Marketing Beyond Sales
While telecommunication marketing plays a big role in increasing sales, it also fills other vital roles in the makeup of a successful business environment.
It goes beyond the basics of business and provides more than just a foundational building block of a strong brand. When executed properly, it can create positive relationships with consumers and goes a long way in building brand awareness and stronger advocacy for your business for years to come.
With the right team helping you manage this outreach strategy you can enhance your already successful brand’s efforts and visibility. You can make a difference in how your brand is perceived by others in the local market or within the industries you’re trying to serve. And, it can encourage other consumers or industry experts to refer to you as an expert in your field.
But of course, you only reap all these benefits when you utilize the right telecommunications marketing strategy with the right team at the right time.
The double-edged sword of telecommunications
Although many still believe in its power to build connections and gather insights into their market’s interests, telemarketing gained a rather negative reputation over the years because of aggressive and ineffective mass cold calling campaigns.
The very strategy meant to help garner goodwill in your business community, bring like-minded people and businesses together, and create a win-win scenario on a closed deal became a cuss word on the lips of many… the ‘used car salesman’ or the ‘ambulance-chasing attorney’.
Yet, when done properly — strategically — and through the appropriate channels, telecommunications provides more value than any other form of marketing to high-level, high-performing decision-makers.
For instance, a skilled marketing agent gains insights from a prospective client over the phone and effectively adapts, thereby delivering the marketing message in a way preferred by the consumer. Thus, the experience becomes more personal and positively influences the potential customer’s decision.
You can only gain the benefits that telecommunications marketing provides when your strategies are on point. Therefore, you will need experts to help you develop the right plan that will leverage the power of telecommunications.
Leveraging Telecommunications Through JTel
When you need experts in telecommunications marketing, contact CEO, Jody Weinberg of Jtel.
As one of the top sales appointment setting and lead generation companies today, J.Teleconnections works hard to get you the sales you want.
With more than 20 years in the industry, we have gained significant experience and insights that have helped us deliver the best results today. And now, we have connected more than 40,000 people successfully.
“They consistently deliver superior performance. J.Teleconnections treats our potential clients with professionalism and the right amount of persistence and makes our organization stand out. With their help, we have increased our gross revenue by more than 500% per year.” — Joe Nuzzo, President, Nuzzo Resources
We offer our core service, B2B appointment setting, and other lead generation and telecommunications marketing services. And through effective strategies, we can help your successful business move to the next level.
Our clients include professional service and product-based companies such as those that provide onsite injury prevention services, managed IT services, and other professional services with strong DV.
Our services don’t simply connect you to anyone. We target C-level personalities to book and confirm meetings with these decision-makers to help you more effectively close deals.
We are proud to say our efforts led to results like this:
- Increased clients’ pipelines by 40-700%
- Set over 1000 quality sales appointments for clients over the past 12 months
- 10:1 ROI client results
We are a results-driven company with a strong track record of success. We reach the people our clients need to reach and only work with people we feel we can successfully help.
Let’s see if we can help you change your sales pipeline and bring you added success – taking you and your business to the next level this year.