Small business owners who want more eyes on their brand can no longer dismiss the importance of the use of video content in their online strategies, or make excuses for putting it off.
Video content has become a powerful tool for businesses of all sizes in the last few years, with a very intentional change in media priority in 2021 by social media platforms.
In 2023, it’s likely going to be an even more integral part of any successful marketing strategy. If you want your small business to stand out and make an impact, then you need to start leveraging video content now.
Here are the five top reasons why small business owners should incorporate video into their content marketing strategies for 2023:
1) Increased Engagement – Video content is one of the most engaging forms of media available today. It offers viewers something that they simply can’t get from reading text or looking at images alone. Videos have been shown time and time again to be more effective than other types of content in increasing engagement and driving conversions.
2) Reach a Wider Audience – Videos can be shared more easily than other types of content, which makes it easier to reach a wider audience. This means that you’ll be able to get your message out to people who may not have seen your business before. Additionally, videos are more likely to go viral and attract thousands (or even millions) of views.
3) Cost-Effective – Video content is relatively cost-effective compared to other forms of marketing. It is far cheaper than traditional advertising methods like radio or television ads and offers much better results when done correctly. With the right video strategy, small businesses can make an impact without breaking the bank.
4) Better Brand Awareness – Video content can help to increase brand awareness and recognition. This is because it allows people to get a better understanding of your products and services through visuals, sound, and narration. It also helps create an emotional connection with viewers that text-based content simply cannot achieve.
5) Increased Search Engine Rankings – Videos are more likely to rank higher in search engine results than other types of content, which means that if you produce quality video content, your website will be more visible to potential customers searching online. Additionally, videos can be optimized for specific keywords so you can target a particular audience or niche with greater accuracy.
In addition to the five reasons mentioned above, there are also four key video trends that small business owners should watch out for in 2023:
1) Live Video – Live streaming has become immensely popular over the last few years and this trend is likely to continue in 2023. With platforms like Facebook and YouTube, it’s now easier than ever to reach a wider audience by broadcasting live events or hosting Q&A sessions with industry experts.
2) Interactive Videos – Traditional videos are great for conveying information, but interactive videos can take things further and create a more immersive experience. This type of content allows viewers to interact with the video itself, thus making it more engaging and memorable. We find these video formats most effective for product videos, however, with branching technology, interactive videos are great for creating a unique user experience on informational tour videos, educational videos, services, and more.
3) Vertical Videos – Mobile devices are becoming increasingly popular for watching videos, which means that vertical videos are becoming more important. With the right video editing tools, small businesses can create stunning vertical videos to capture the attention of smartphone users.
Although horizontal video consumption on Facebook, LinkedIn, and YouTube is still high, vertical videos are becoming more important for mobile consumption and engagement. Even platforms like YouTube are seeing the power of vertical video and began introducing video shorts in vertical formatting 2020. It’s their answer to Instagram and Facebook stories, and TikTok video consumption, and according to one study, vertical video ads have 9x higher completion rates than horizontal video ads.
Video recording and publishing TIP: Avoid core messaging in the top 10% and bottom 25% of the video as it may get cropped in different platforms or search engine previews; many of which still rely on horizontal thumbnails or square previews.
4) Non-Audio video with captions – Almost 47% of people prefer watching non-audio video content on their smartphones, as opposed to audio-only formats.
Non-audio video content is also great for social media platforms like Instagram, Facebook, and LinkedIn which use vertically-formatted video stories and posts.
As such, it’s important that businesses create engaging non-audio video content that fits the platform they’re using in order to maximize reach and engagement.
Small business owners who want to stay ahead of the competition in 2023 need to start taking advantage of video content now. With the right strategy and tactics, they can get more engagement, reach a wider audience, and increase search engine rankings without spending a fortune. So what are you waiting for? Start creating engaging video content today!
Don’t know where to start? Have a tight budget or limited resources? We can help.
Reach out for a complimentary Discovery Call with Back2Basics today.
Industry resources used for information on statistics for video consumption and engagement in this article
- “Vertical Video Ads Have 9X Higher Completion Rate Than Horizontal, Study Shows”, Tubular Insights, https://tubularinsights.com/vertical-video-ads/.
- “Non-Audio Video Content to be King of Mobile Consumption & Engagement in 2021”, Reelio, https://reelio.com/blog/non-audio-video-content/.
- “Video consumption 2021”, Statista, https://www.statista.com/topics/2127/video-consumption/.
- “The Video Trends That Will Define 2021 And Beyond”, Adweek, https://www.adweek.com/digital/the-video-trends-that-will-define-2021-and-beyond/.
- “Video Marketing Statistics That Show How Video Can Help Your Business”, Animoto, https://animoto.com/blog/marketing/video-marketing-statistics/.
- “7 Latest Video Marketing Trends to Adopt in 2021”, Business2Community, https://www.business2community.com/video-marketing/7-latest-video-marketing-trends-to-adopt-in-2021-02361536.
- “Video Marketing: 6 Predictions For 2021”, ReelMarketing, https://reelmarketing.com/video-marketing-predictions/.
- “2023 Video Marketing Trends and Statistics”, VeriCom Media, http://www.vericommedia.net/2023-video-marketing-trends-and-statistics/.
- “The Video Marketing Landscape In 2023: 5 Predictions”, Knowledge Hub Media, https://knowledgehubmedia.com/the-video-marketing-landscape-in-2023/.
- “Video Advertising Insights To Help Your Business Thrive in 2023”, Digital Tech Consulting, https://www.dtechconsulting.com/video-advertising-insights-to-help-your-business-thrive-in-2023/.
- “7 Video Trends to Take Advantage of in 2023”, Filmora, https://filmora.wondershare.com/video-editing-tips/7-video-trends.html.
- “Video Marketing Trends To Watch In 2023”, LYFE Marketing, https://www.lyfemarketing.com/blog/video-marketing-trends/.
