The privacy of our visitors on the Back2Basics website(s) is important to us.
Because we recognize the privacy of your personal information is important we want to provide you information regarding the types of personal information this site receives and collects when you use and navigate the pages of www.withthepowerof2.com or any other Back2Basics domain directed to these pages, and how your information is used and safeguarded.
What personal information do we collect from the people that visit our blog, website or app?
First and foremost, Back2Basics will never sell your personal information to third parties. When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number or other details to help you with your experience.
When do we collect information?
We collect information from you when you register on our site, place an order, subscribe to a newsletter, respond to a survey, fill out a form or enter information on our site. Some of the information you may be asked to provide will include, but will not be limited to, your name, address, phone number, billing information, preferences, and business goals.
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How do we use your information?
We may use the information we collect from our users or membership is used to manage each individual account, such as billing or service details. This information will not be shared with third parties unless otherwise, and specifically requested by you, or under special circumstances, except whereas Back2Basics and our partners jointly promoting our services or whereas Back2Bascis and our partners are jointly providing client or members services, and whereas the partner will require certain personal information for the sole purpose of assessing the results of any promotion or completing services promised to the client or member.
In this instance, personal information shared in a partnership may not be used by the partner for any other purpose. We may also generate non-identifying and aggregate records from personal information collected from customers or members for statistical analysis to be used in further company promotions and advertisements.
Additional ways we may use this information include:
To personalize user’s experience and to allow us to deliver the type of content and product offerings in which you are most interested.
To improve our website in order to better serve you.
To allow us to better service you in responding to your customer service requests.
To administer a contest, promotion, survey or other site feature.
To quickly process your transactions.
To send periodic emails regarding your order or other products and services.
Some products and services may be offered to website visitors, customers or members in conjunction with an affiliate, independent referral resource or non-affiliated partner. To provide a potential consumer with some of these products or services, the affiliate or non-affiliated partner may need to collect and maintain personal information. In these instances, the consumer or member will be notified before any such data is collected or transferred and may decide not to use the service, product or feature.
Additionally, our partners may have advertisements or co-branded web pages cosponsored by an affiliate, independent referral resource or non-affiliated partner. Our company may share non-identifying and aggregate information (except as described above), but not personal information, with such partners in order to support or administer the co-branded products or services offered.
On some websites, consumers or members can purchase products and services, or register to receive materials, such as newsletters or whitepapers, new products or service updates. In many cases, you may be asked to provide contact information, such as your name, address, email address, phone number, and billing information.
If a customer or member were to complete an order for someone else through the website, such as a gift intended for another recipient, the consumer completing the order may be asked to provide information about the end-recipient, such as their name, address, email or phone number. Our company has no control over the third parties’ use of any personal information you provide when placing such an order. Please exercise caution when doing so.
If a customer or member completes an order for services or products directly through our company, Back2Basics will use the information provided to process that order. Back2Basics does not share collected information with outside parties in this circumstance, except to the extent necessary to complete the order.
Special Cases: It is the policy of Back2Basics not to use or share personal information collected from visitors, customers or members of Back2Basics in ways unrelated to the ones described herein without also providing the consumer or member the opportunity to opt out.
However, Back2Basics may disclose personal information about visitors, customers or members of Back2Basics, or information regarding the consumer’s or member’s use of the services or websites accessible through our company’s services, for any reason if, in our sole discretion, we believe that it is reasonable to do so, including credit agencies, collection agencies, merchant database agencies, law enforcement, justice department, or to satisfy laws, such as the Electronic Communications Privacy Act, the Child Online Privacy Act, regulations, or governmental or legal requests for such information; to disclose information that is necessary to identify, contact, or bring legal action against someone who may be violating our Acceptable Use Policy or Terms Of Service, or other user policies; to operate the Services properly; or to protect our company and our customers or members.
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How do we protect visitor information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible, and we use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information. All transactions are processed through a gateway provider and are not stored or processed on our servers.
As with the majority of business websites in operation today, Back2Basics will occasionally collect and use the data contained in log files on the hosting server account. The information within these log files may include your IP (internet protocol) address, your ISP (internet service provider), the web browser used to visit the Back2Basics website(s) (example: Chrome, Internet Explorer or Firefox), and the amount of time you spent on specific pages of the Back2Basics website(s), as well as a list of which pages were visited. These reports may also show the origination or referring website(s) or resources which brought you to the Back2Basics website(s).
Do we use ‘cookies’?
- Help remember and process the items in the shopping cart.
- Understand and save user’s preferences for future visits.
- Keep track of advertisements.
- Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future.
- We may also use trusted third party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.
If users disable cookies in their browser:
If you disable cookies off, some features will be disabled including, but not limited to referral submission tracking, private page or resource logins, and commenting features. It will turn off some of the features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders over the telephone by contacting support services.
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Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
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Third party links
Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites. You may find resources within the site which we provide for informational purposes only, as well as a select number of strategic affiliate partners who may offer additional value to you or your business. Your decision to work with any of these resources will be between you and that vendor.
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Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. DART technology uses “not personally identifiable information” to attach cookies to your computer, tablet or mobile device. It does not track personal information about you, such as your name, email address, your physical address, telephone number, social security numbers, bank account numbers or credit card information. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We have implemented the following:
- Remarketing with Google AdSense
- Google Display Network Impression Reporting
- Demographics and Interests Reporting
- DoubleClick Platform Integration
We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie), or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under 13.
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Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify the users via email and within seven (7) business-days of the time we are made aware of the breach. We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions.
- Process orders and to send information and updates pertaining to orders
- We may also send you additional information related to your product and/or service.
- Market to our mailing list or continue to send emails to our clients after the original transaction has occurred
To be in accordance with CAN-SPAM we agree to the following:
- NOT use false, or misleading subjects or email addresses
- Identify the message as an advertisement in some reasonable way
- Include the physical address of our business or site headquarters
- Monitor third party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly
- Allow users to unsubscribe by using the link at the bottom of each email
If at any time you would like to unsubscribe from receiving future emails, you can email us at
- Follow the instructions at the bottom of each email.
- And, we will promptly remove you from ALL correspondence.
Minneapolis, MN 55428, USA
Last Edited on 2015-11-24