This is article was created out of the necessity to provide a pure optimization example to potential customers looking for more information about this service from Minneapolis-based Back2Basics, LLC.
We are demonstrating the key contextual formatting elements we address as well as imagery and linking strategies as clean optimization examples for your site’s static page content, blog articles, and landing pages.
A proper optimization example will include readable content, hyper-stressed key word phrasing, contextual design and formatting using H-tags, bold and italic font styles, and even recessed or list bullets.
Hit all of the markers, demonstrated here by our licensed Squirrly Pro App, and you’ll be on your way to content archiving success!
Do you need to have imagery in your blog articles?
Imagery is a must, and the imagery used should use proper alt-tag references and incorporate your branding.
The use of imagery is important to help breakup the article into readable chunks to help keep the readers attention; extending the length of time someone stays on your web page.
Adding appropriate alt-tags help these images get archived better in the SERPs, and it help readers with restrictive security access know what that image is about even if the image is blocked (x’d) out from visibility on the page.
Branding your imagery can help reduce the risk of copyright challenges, and becomes another way for you to extend your brand awareness to new audiences as the article gets circulated through RSS feeds and social media shares.
How big should your articles be?
From a searchability and a resource perspective, search engines want to see expertise in your writing. They want to see you answer a question important to the audience researching the topic. So, it’s a good idea to have a mix of article topics and breadth of article topics to demonstrate your expertise on the subject. Aim for the following..
- Some smaller articles around the 700 word count
- Some larger articles around the 1500+ word count, and
- The bulk of your articles in the sweet-spot around 1000-1200 word count
No matter what, the content should be written for the sake of having content, but again, focuses on answering a question (or questions) in the mind of the reader.
What do links do for an article?
Adding hyperlinks throughout key areas of your article will help you create authority, direct traffic, provide trust authority signals and so much more. The links you create yourself within the contextual architecture of your article are under your complete control; whether you’re creating anchor links on the page for content breakdown, internal linking to another resource under the same domain, or creating a resource hyperlink to an external resource on another site, link strategies are an important part of of any optimization example we can demonstrate.
There is one type of link, however, you want to strive to receive, but have little control over its ultimate use (good or bad), and this is a backlink that originates from another site to your own as a reference for that site author.
Many people are concerned about backlinks to their site and how to monitor or manager them.
What if a spam site creates a number of links back to your site? Can this hurt your site? Potentially… but disallowing any backlinks or trackbacks could be just as detrimental in the “game of rank”. Why? Because, whether they choose to emphasize it as a ranking signal or not, backlinks continue to be a factor of trust and authority when those links come from high-ranking domains and only serve to help boost your own domain rank trust and authority over time.
The key here is not necessarily quantity, but quality.
So what other things should you look for when optimizing your website content?
We would love to show you so much more. The information above is just the beginning. The use of Video, proper Meta Titles & Meta Descriptions, Relative Linking, Mobile Optimized Layouts, Keyword Research, Tagging & Categorization, and more.
Whether you’re looking for another optimization example, content optimization training or services solutions, you can trust Back2Basics to provide the best in service.
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