LeCourage Staffing Web Design Project

THE CHALLENGE

There are so many great businesses serving local communities, but their online presence doesn’t always reflect the level of professionalism they actually provide. It’s imperative small business owners leave a great (and lasting) first impression with online consumers or run the risk of being overlooked. A poorly designed or outdated site can leave potential customers questioning their ability to trust your brand, or at the very least, enticed to do business with you.

LeCourage Staffing is one of those amazing local businesses who was providing a much-needed service to the Social Services industry, but whose brand was having a hard time competing against other like businesses servicing this same market because of an outdated design. The old website design left visitors feeling disinterested or cautious about the business’s ability to service them.

The site was full of useful information about the business, its benefits to the Social Services industry, and the process to become a candidate for employement, yet the aesthetic design and flow of information made finding the information a visitor was looking more difficult.

THE GOAL

Redesign the LeCourage Staffing website using the existing content but incorporating larger, cleaner, more visually telling imagery. – CHECK
Incorporate a new logo to help create a visually recognizable brand across other online (and in print) marketing assets for the business – CHECK
Resort the current content to a more comprehensive flow and empowering visitors to locate the information they need to make a decision – CHECK
Complete the design within a week and within a budget under $1800 – CHECK

We found and utilized a flexible theme on an industry leading framework that allowed us to build a stable and powerful site on WordPress. We were able to customize the theme for the client within the timeframe they hoped for and under their expected budget. The result was well received and allowed us to further aid the client in replicating the essence of the design into print marketing materials needed for use at a local tradeshow; a last minute decision.

SUCCESS