Lisa Ash is the leader of the Homes By Ash Real Estate Team at Keller Williams Realty Integrity NW and is one of the top-performing single-agent operations in her broker’s office.
Lisa has been successfully representing home buyers and home sellers in and around her home community of Blaine Minnesota and throughout the 13-county region of the Twin Cities since 2002. Her motto, Assurance of Service and Honesty, (A.S.H.), is at the core of everything Lisa stands for, and it’s something her all-female supporting team proudly embraces. Lisa works with talented men and women through various verticles of the real estate industry to bring value and sales success to her home buyers and sellers. She has strong supportive partnerships in lending, title, home inspection, insurance, home warranty solutions, home improvement and residential construction services, home cleaning, moving, storage, photography, home staging, and more.
Lisa was just listed as one of the TOP REALTORS in the Twin Cities market by the Mpls/St Paul Magazine SUPER REAL ESTATE AGENT 2020 edition, and the success is well-deserved; a distinction only a fraction of professional REALTORS can or will receive each year. But, you can also find plenty of feedback from her happy homeowners to read about on Google, Facebook, Zillow, and more.
So, with all of her success – why would she need Back2Basics to help her tackle some of her marketing goals?
We first met Lisa through a networking group that our own brand manager, Tanya Troska, had joined back in 2016.
After several weeks in the group, and getting to know everyone, Lisa and Tanya agreed to meet for lunch to get to know each other better. It was then that Lisa confided she had been struggling with putting together her email campaigns. She could think of plenty of content, for the most part, but didn’t like the way the designs were being laid out by another professional. Plus, the campaign just felt like it was missing something.
Upon taking a closer look at what she had in place, we were able to highlight several remedies that included tying in content to her website and social media beyond those homes she was listing and selling, and way beyond the fluff content currently circulating. We looked at a more strategic and straight forward approach to tie in the market areas she was interested in doing business in.
Almost four years later, Lisa has now expanded her online presence on Facebook and LinkedIn, and is now reaching people through Instagram and Google My Business content outreach with our help. She continues to send out monthly email campaigns, but those emails are not filled with much more than a holiday greeting and a new listing announcement, and her website has expanded exponentially with content that informs and engages curious home buyers and sellers.
Lisa has also expanded the type of content she can create to include mini-movie style posts for those important announcements, as well as live-action video posts where she highlights local businesses and venues in the markets she serves. All of these measures, in addition to her online presentations and market analysis (a recent addition and shift during COVID), and together with her print marketing concepts (home marketing flyers, postcards, local business concierge booklet, and more), and set the stage for Lisa Ash and her team to be recognized as one of the top real estate resources in her market area and continue to support her known professionalism and expertise in those markets she serves.
And, Back2Basics is so excited to continue to have a strong working relationship with Lisa and her team all these years later.
Want to hear what Lisa said about working with Back2Basics recently – check out her recent Google review.
Lisa and her team are on track to break her personal sales records this year and looking forward to an amazing Spring (2021) market.
If you live or work in Blaine, Andover, Anoka, Ramsey, Coon Rapids, or any of the many other great communities in that NW corner of the 13-county metro region – Lisa Ash and the Homes By Ash Real Estate Team can help you achieve your real estate goals this year.
Check them out by visiting www.HomesByAsh.com to learn more.
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