Informational video creation and use is becoming a normal strategy in today’s small business world, but not everyone is capitalizing on the movement out of fear, time, lack of resources or know-how.
Back2Basics can help you create short 30 second to 90 second video formats referred to as informational video creations you can use in your business marketing strategies.
Most marketers, business coaches, or brand managers will tell you to try and incorporate LIVE VIDEO into your content distribution strategies whenever possible, but for many small business owners, live video is just not an option. So, the next best thing would be a series of short video creations throughout the year that could be circulated on their own face value or used within a compilation of other content creations. An informational video creation is a perfect option for this strategy. These videos could use other video snippets, whiteboard styles, contextual slides, and more.
Here’s an example of one of the most recent videos created for one of our clients, Ingrid Friel, a local REALTOR® with Better Homes and Gardens Real Estate All Seasons.
Ingrid Friel is a low-key, hard-working, determined and experienced REALTOR® who specializes in real estate sales in the SW metro area of the Twin Cities. We helped Ingrid create a special 1-minute video she could use in her prospective client presentations and other marketing strategies including, but not limited to, her website and/or blog, social media, or email marketing communications.
This informational video was created using local imagery provided by Ingrid to bring more authenticity to the information. This is the best case scenario when creating informational video because it draws your target audience in through recognizable elements and imagery. If you don’t have the time or resources to obtain your own localized imagery you can certainly use licensed stock imagery, but work with your video developer to locate and integrate imagery that best suits your business and market areas.
Want to learn more about Ingrid and her real estate services? Visit her developing blog online at https://ingridfriel.com.
Want more information about our informational marketing video development solutions?
Contact us at 763.951.3913 or email email@example.com.
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