If you haven’t tried it before, you shouldn’t skip the opportunity this year.
Organize an email marketing campaign for the holiday season.
No! It’s not too late! This is the best time to try and boost your online sales now or ramp up for the new year. Right now everybody is in a rush to get their holiday shopping done, and many people start avoiding crowded shops and start shopping online. Email marketing plays a huge role in their decisions. And, this is true whether you’re selling a tangible product or service. So, if you have already decided to come up with a selling strategy for this year’s holidays, then here are 8 things you should consider when plotting your holiday email strategies this year:
- Make your subject line catchy
Every email marketing campaign relies on this. Try to convince people that your offer is worth trying. Remember to get their interest. You don’t want your email ending up in the trash folder, so give customers something they want.For instance, if you have discounts, mention it directly in the subject line. This is what people are usually longing for when purchasing presents.
- Help customers purchase with ease
People are typically in a hurry this time of the year, so don’t make them waste too much time on your website because it might make them lose patience and give up. Allow clients to get directly to the purchasing section after reading the content of your campaign.
- When it comes to planning your communication strategies this holiday season, you need to act quickly
Don’t forget that the clock is ticking. And, although you have plenty of time to plan your email marketing campaign, you’re limited when it comes to actually using it. You have about 15 days to try to make the most out of your offer, so keep in mind that every day counts.Don’t rely on the fact that people will go for last minute deals and think about what revenues you could get if you’re among the first providers that come up with holiday discounts.
- Personalize gifts
It is difficult for everybody to decide what gift is better, and it can even become frustrating, especially after they managed to buy two or three presents and then realize there are at least three other relatives, friends, business associates or vendors on their list they simply can’t manage to find anything for.This is why potential customers appreciate it if you could make personalized gift sections varied by age, interests, gender or even industry related.
- Make clients decide fast
If you want to influence your recipient’s shopping decisions, try to limit their time. Set a specified period for different discounts you may offer. This creates a sense of urgency and evokes a feeling the reader needs to hurry to buy your product (or service), so they don’t lose the chance to get it.It will also increase the possibility that they will buy from you because they are under pressure, so they won’t have time to turn to your competitors.
- End it at the right time
Another thing that you should consider is when to end the campaign. If you want customers to continue buying your products right in the middle of the holiday season, you might be disappointed.That’s the time when they stop checking their inbox, and the budget they had in mind for presents is most likely gone, so this is when your campaign should end. So, don’t fight the clock. Work with it.
- Be mobile-friendly
If they are not at work, (and this might happen before the holidays), people will usually check their email directly on their mobile devices. This makes it necessary for you to optimize your email campaign for mobile devices if you want to increase your sales.
- Finally, don’t forget the last essential thing to add to your email campaign
And that is the usual holiday greetings. A little politeness and friendliness will get you much further when it comes to converting leads into customers.
For more facts about effective marketing, be sure to check out the latest articles on our blog. Also, don’t forget that we offer plenty of services as well, especially when it comes to digital marketing.