While fewer than 64% of businesses have a website, over 70% of customers will not even discover your small business brand without an online presence. With stats like these, it is obvious to many that your brand needs a website. But do you know and understand the reasons behind this — why does a small business brand […]
website design & development
Why Small Businesses Should Use WPForms for Their WordPress Built Website
If you are managing a website for your small business, there is a good chance you are using online forms of some kind to give readers. If not, this article will not only give you several reasons why you should consider forms as a way to help your website users reach out to you about […]
7 Things to Keep in Mind When Choosing Your WordPress Design [4/25/2022]
When it comes to choosing the best WordPress design for your website, one of the first obstacles you paradoxically stumble on is the wide variety of choices you have for designing your custom space. updated April 2022 from a previous publication September 2016 There are so many WordPress themes out there and their numbers are […]
Investing the Time to Update Your Web Presence During COVID-19
Many small business owners rely primarily on referrals for their new customers. It is common for owners of referral-based companies to think they can forego a website. Consider more than half of small businesses in the United States do not have websites, per a prominent poll. However, the same survey found that 84 percent of […]
The 2 Big Reasons to Use Jump Links In Your Content & How to Create Them
If you’re someone who has been exploring ways to optimize your website for better visibility and placement in the search engines, then you’ve problem heard the common mantra – “create great content, unique content, and long-form content”, in some form of context by now. And, depending on your site, your audience, your area of expertise, […]
Don’t Use Photos or Imagery In Your Blog Posts
A number of “professional studies” published in the past couple of years suggesting imagery in your posts don’t do you any good were misleading and left brand managers wondering “Why bother investing time, budgets and resources on imagery for our brand?” We’re going to help debunk these notions and provide you insight on why you need […]
It’s Alive! It’s Alive! The Updated Brand Has Finally Come to the Back2Basics Website
We’ve been waiting, but it’s finally here! The Back2Basics website is finally launched with our new (2018) brand design! Our new brand depicts the essence of our company; a cooperative atmosphere where working together in harmony and creativity benefits the clients we serve with a sense of renewal, peace of mind, accomplishment and movement toward […]
