Many small business owners rely primarily on referrals for their new customers. It is common for owners of referral-based companies to think they can forego a website. Consider more than half of small businesses in the United States do not have websites, per a prominent poll. However, the same survey found that 84 percent of […]
website design & development
The 2 Big Reasons to Use Jump Links In Your Content & How to Create Them
If you’re someone who has been exploring ways to optimize your website for better visibility and placement in the search engines, then you’ve problem heard the common mantra – “create great content, unique content, and long-form content”, in some form of context by now. And, depending on your site, your audience, your area of expertise, […]
Don’t Use Photos or Imagery In Your Blog Posts
A number of “professional studies” published in the past couple of years suggesting imagery in your posts don’t do you any good were misleading and left brand managers wondering “Why bother investing time, budgets and resources on imagery for our brand?” We’re going to help debunk these notions and provide you insight on why you need […]
It’s Alive! It’s Alive! The Updated Brand Has Finally Come to the Back2Basics Website
We’ve been waiting, but it’s finally here! The Back2Basics website is finally launched with our new (2018) brand design! Our new brand depicts the essence of our company; a cooperative atmosphere where working together in harmony and creativity benefits the clients we serve with a sense of renewal, peace of mind, accomplishment and movement toward […]
WordPress Website Design Vs Other Platforms
Why Small Business Owners Should Consider WordPress Website Design versus Other Website Design Platforms Now before we dive into a full bullet list of reasons, let me explain the reason for this article. It’s not because we cannot help clients with non-Wordpress websites… in fact, we have a number of clients that use plain HTML, […]
7 Things to Keep in Mind When Choosing Your WordPress Design
When it comes to choosing the best WordPress design for your website, the first obstacle you paradoxically stumble on is the wide variety of choices you have. There are so many WordPress themes out there and their numbers are constantly increasing. So, before you start doing research, make sure you already have some basic ideas about how your […]
