Consistent and Recognizable Visibility is Vital for the Success of Small Businesses Today! The visibility of one’s business is paramount to the success of an individual business in a sea of other like-businesses in, or around, a shared geographic location. And that visibility is reliant on two very important strategies – contextual reach and visual […]
technology
Web Conferencing and Group Face Time Isn’t Just for the Kiddos
LET’S CONNECT! Okay – If you frequently use Web or Video Conferencing software like Zoom, WebEx, GoToMeeting, Ring Central Meetings or Microsoft Team Meetings, (or anything of the like), then this article is not for you. This article was actually created in response to a new segment of clients, small business owners, and organizations that […]
Spam Calls Seem To Be On The Rise
Frustration is the only way we can describe the feeling we have when these calls come in. We can’t be the only ones who think spam calls seem to be on the rise again… are we? Consumers were protected a few years back with the National Do-Not-Call Registry and tougher CAN-Spam laws that, together, squashed […]
WordPress Updates are Here Again
It’s only January 6th, and we’re already seeing the first of many WordPress Updates to come in 2016. The latest WordPress Updates; Version 4.4.1, addressed some security issues and fixed over 50 bugs in the platform. Although, not every WordPress update that is released is considered a critical update that should be addressed immediately, the Back2Basics’ […]
2016 Is The Year For Better Web Design
Who’s to say what better web design is, and why it’s important to take stock in your site now? Web design has moved leaps and bounds over the past several years. With a trend toward sites built with a CMS; such as WordPress, to tackle SEO movement toward content driven results, new website development really […]
Understanding The DifferenceBetween Website Design and Website Development
Understanding the difference between website design and website development is best done at the start of the process; even before the contract is signed. There are so many times we have seen clients come to us out of frustration because of a previous website development project that did not go as expected, or because the […]