In the ever-evolving social media landscape, brands constantly seek innovative ways to connect with their audience and expand their reach. One method gaining popularity is using Instagram Collaboration Posts – a feature released in 2022. This feature allows two accounts to collaborate, creating shared content. But how does Instagram collaboration work, and what benefits do […]
social media basics
Leveraging LinkedIn for Successful Branded Content Strategies
In the digital age, social media has become an indispensable tool for brand managers to connect with their audience and build a strong online presence. Among the numerous platforms available, LinkedIn stands out as a key player in the realm of professional networking and branded content. As brand managers at Back2Basics, we understand the significance […]
Facebook Messenger Rooms Take on Zoom, Google Hangouts & House Party App
Have you heard the news? Facebook’s Messenger is expanding into Messenger Rooms – spontaneous rooms you can launch right from Messenger, but will be available across all Facebook apps. Facebook Messenger Rooms Merge The Best of Zoom, Google Hangouts & the House Party App Into One Seamless Application for Connecting In addition to fun filters, […]
More Changes Coming to Facebook and Instagram
We have more changes coming to Facebook and Instagram and some could impact on your business. There are some significant changes coming to Facebook in the coming days, wiith other more subtle changes are already underway. Facebook let us know changes were coming to the still wildly used platform as well as to Instagram. Some […]
The Small Business Owner’s Guide to Effective Social Media Outreach
With everyone moving their business online, you need to make sure your small business doesn’t get lost in the wave. Using social media outreach can ensure the people who you want to see you can see you. But, there are some key things you can do to make sure your outreach is working properly to […]
What’s Your Handle? 8 Ways to Leverage Social Media for Small Business
Are you a small business owner struggling to figure out social media? Do you already have branded social media profiles but don’t know how to grow them? One of the main problems small businesses face when it comes to social media is not knowing how it works. The algorithms keep changing, there’s a lot of […]
