A small business’s website is the heart of their brand online. It’s where we communicate our benefits to a consumer and the reasons behind what we do. It helps small business brands differentiate themselves through expertise, insight, information, and approach. It’s where brands showcase their value and their integrity. The small business website is the […]
SEO
How COVID-19 is Sparking a Schema Markup Revival
When it comes to search engine optimization there are many moving parts and many different points of attack a business owner can explore. From the technical aspects of your website structure, to the content, to outside forces like 3rd party references or referrals of your site or even the hosting server you choose. As of […]
The Coronavirus Effect and the New Normal for Small Businesses
There are some, hopefully, new short-term normals small business owners and solopreneurs need to wrap their heads around when it comes to using predictive marketing techniques and strategies to stay visible and relevant to their target markets and communities… at least in the short term. This article is tackling the concerns and conversations about the […]
What is NAP and Why is it Important to Your Small Business Brand
updated April 2020 There’s a terminology used in the digital marketing industry referred to as NAP and it’s a term that references a potentially significant difference to the integrity of your brand online. NAP is an acronym for Name, Address, and Phone, and it refers to the need to keep this and other information updated […]
Why Collecting Reviews is Important to Your Online Strategy
We’ve been told collecting and sharing reviews from happy clients is a great marketing strategy for years, but can showcasing published reviews help with website traffic and online reach? The short answer is YES! Collecting Reviews is Important to Your Online Strategy and Brand Awareness In recent years, search engines like Google® have started including […]
Don’t Use Photos or Imagery In Your Blog Posts
A number of “professional studies” published in the past couple of years suggesting imagery in your posts don’t do you any good were misleading and left brand managers wondering “Why bother investing time, budgets and resources on imagery for our brand?” We’re going to help debunk these notions and provide you insight on why you need […]
