To AI or Not to AI — Should Small Businesses Be Quick to Adopt AI Writing Tools and SEO Software to Bolster Their SEO Goals? That is the Top Brand Question of 2024 Thus Far. According to the results we’ve been seeing in the wake of Google’s recent Spam Algorithm Updates, small business owners and […]
SEO
Expanding Local Brand Reach Through Voice Search and More
Small business owners and entrepreneurs are continually seeking ways to effectively expand their brand reach in today’s fast-paced digital landscape. As an experienced brand manager, I understand the challenges and opportunities that come with establishing a strong online presence and work with clients every day on incorporating content strategies in a variety of ways that […]
A Guide to Creating and Optimizing Your Business Listing on Apple Maps
Ensuring your business is easily discoverable by curious consumers on platforms they like to live on and using technology and resources they prefer to use is paramount. One effective way to enhance your online presence is by creating and optimizing your business listing on Apple Maps. This step-by-step guide will walk you through the process […]
What is Business NAP and Why is it Important to Your Small Business Brand
There’s a common term used in the digital marketing industry called NAP — and one that can have a profound effect on business brand integrity and trust. NAP is an industry acronym for Name, Address, and Phone. A business’s core information, or NAP, plays a vital role in building consumer trust. It is vital to […]
The Need for Speed – Tips For Speeding Up Your Website Load Times
A small business’s website is the heart of their brand online. It’s where we communicate our benefits to a consumer and the reasons behind what we do. It helps small business brands differentiate themselves through expertise, insight, information, and approach. It’s where brands showcase their value and their integrity. The small business website is the […]
How COVID-19 is Sparking a Schema Markup Revival
When it comes to search engine optimization there are many moving parts and many different points of attack a business owner can explore. From the technical aspects of your website structure, to the content, to outside forces like 3rd party references or referrals of your site or even the hosting server you choose. As of […]
