Welcome to a new year and a fresh start for your business! As a small business owner or entrepreneur, the beginning of the year is an excellent time to reevaluate your brand focus and ensure that you are targeting the right audience. In this article, we’ll explore the importance of updating your consumer focus. For most […]
marketing basics
Navigating the Digital Landscape: Unveiling the Importance of Privacy Policies and Terms of Use for Small Businesses
In an era dominated by digital transactions and online interactions, small businesses find themselves traversing a complex web of regulations and expectations. Among the foundational elements of a robust online presence are privacy policies and terms of use statements. These seemingly mundane legal documents play a pivotal role in safeguarding both businesses and their customers, […]
How Can a Telecommunication Marketing Strategy Can Increase Brand Awareness
CEO, Jody Weinberg Shares How a Telecommunication Marketing Strategy Can Increase Brand Awareness – Taking Already Top Performing Companies Up Another Level. The Importance of Telecommunications Marketing in High-Performance Businesses We believe in George Bernard Shaw’s quote, “Progress is unattainable without change, and people who can’t improve their ideas can’t change anything.” And if you […]
Marketing in Times of Crisis – New Opportunities Shine Through the Darkness
This is an extraordinary moment in time. The kind we read about in history books. This is also a vulnerable time for all of us. Businesses of all sizes across different industries are being impacted, causing significant disruption for marketers everywhere. As the CEO of the Squirrly Company, I’ve talked to many business owners, entrepreneurs, […]
Don’t Use Photos or Imagery In Your Blog Posts
A number of “professional studies” published in the past couple of years suggesting imagery in your posts don’t do you any good were misleading and left brand managers wondering “Why bother investing time, budgets and resources on imagery for our brand?” We’re going to help debunk these notions and provide you insight on why you need […]
Busting The Myth About Social Media Advertising Campaigns
The myth about social media advertising is it just doesn’t work. In reality, the truth is they do work, and work well… if they’re done right. Have you ever clicked on an advertisement while browsing Facebook? That ad may be on the side bar where it’s more obvious that it’s an ad. Or, it might […]
