Small business owners who want more eyes on their brand can no longer dismiss the importance of the use of video content in their online strategies, or make excuses for putting it off. Video content has become a powerful tool for businesses of all sizes in the last few years, with a very intentional change […]
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Knowing the Importance of a Good Freelance Writer for Your Business
A small business brand relies not only on visual cues, (like logos and reinforcing color schemes), but also heavily on the content to help you tell your story, explain your vision, share the benefits of working with you, and build trust. Using a good freelance writer for your business can help consistently deliver your brand […]
Big Brand News From Zillow Could Affect REALTORS and Consumers
For some who are not in the industry or in the market to buy or sell a home, the term iBuyer may not be as readily known, but most everyone knows who Zillow is because of their strong self-serving marketing campaigns online and over popular network and cable television channels. But, the term iBuyer is […]
Informational Video Creations to Bolster Your Marketing Strategies (updated)
Informational video creation and use is becoming a normal strategy in today’s small business world, but not everyone is capitalizing on the movement out of fear, time, lack of resources or know-how. Back2Basics can help you create short 30 second to 90 second video formats referred to as informational video creations you can use to […]
Post Content Optimization Example from Back2Basics
This is article was created out of the necessity to provide a pure optimization example to potential customers looking for more information about this service from Minneapolis-based Back2Basics, LLC. We are demonstrating the key contextual formatting elements we address as well as imagery and linking strategies as clean optimization examples for your site’s static page content, […]
Expressing Your Emotions Online Just Got a Little Easier
Expressing one’s emotions doesn’t always come easy for everyone. But, expressing your emotions on Facebook® just got a little easier for the population. In recent years, Facebook® was frequently criticized for not having an option to “show” someone’s emotional response to someone else’s post. You either “liked it” or you didn’t. You could make a comment […]
