For some who are not in the industry or in the market to buy or sell a home, the term iBuyer may not be as readily known, but most everyone knows who Zillow is because of their strong self-serving marketing campaigns online and over popular network and cable television channels. But, the term iBuyer is […]
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Informational Video Creations to Bolster Your Marketing Strategies (updated)
Informational video creation and use is becoming a normal strategy in today’s small business world, but not everyone is capitalizing on the movement out of fear, time, lack of resources or know-how. Back2Basics can help you create short 30 second to 90 second video formats referred to as informational video creations you can use to […]
Post Content Optimization Example from Back2Basics
This is article was created out of the necessity to provide a pure optimization example to potential customers looking for more information about this service from Minneapolis-based Back2Basics, LLC. We are demonstrating the key contextual formatting elements we address as well as imagery and linking strategies as clean optimization examples for your site’s static page content, […]
Expressing Your Emotions Online Just Got a Little Easier
Expressing one’s emotions doesn’t always come easy for everyone. But, expressing your emotions on Facebook® just got a little easier for the population. In recent years, Facebook® was frequently criticized for not having an option to “show” someone’s emotional response to someone else’s post. You either “liked it” or you didn’t. You could make a comment […]
3 Content SEO OptimizationBlunders You Need to Avoid
With so many conflicting resources available today, it’s easy to get confused and end up taking your content SEO optimization off-track. People use search engines a lot. In fact, billions of searches are conducted online every single day, which means there’s a lot of potential there to drive more relevant, high-intent traffic for your business. But how do […]
2016 Is The Year For Better Web Design
Who’s to say what better web design is, and why it’s important to take stock in your site now? Web design has moved leaps and bounds over the past several years. With a trend toward sites built with a CMS; such as WordPress, to tackle SEO movement toward content driven results, new website development really […]
Understanding The DifferenceBetween Website Design and Website Development
Understanding the difference between website design and website development is best done at the start of the process; even before the contract is signed. There are so many times we have seen clients come to us out of frustration because of a previous website development project that did not go as expected, or because the […]
