LinkedIn’s collaborative articles offer a unique opportunity for professionals to boost their brand awareness and expand their reach. This innovative feature taps into the collective knowledge of the LinkedIn community, allowing experts to share insights on various topics. Continue reading to learn about the pros and cons of using LinkedIn Collaborative Articles in your brand […]
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Unlocking the Power of Instagram Collaboration Posts for Brands
In the ever-evolving social media landscape, brands constantly seek innovative ways to connect with their audience and expand their reach. One method gaining popularity is using Instagram Collaboration Posts – a feature released in 2022. This feature allows two accounts to collaborate, creating shared content. But how does Instagram collaboration work, and what benefits do […]
Small Business Brands Can No Longer Afford to Avoid Video Content Creation
Small business owners who want more eyes on their brand can no longer dismiss the importance of the use of video content in their online strategies, or make excuses for putting it off. Video content has become a powerful tool for businesses of all sizes in the last few years, with a very intentional change […]
Knowing the Importance of a Good Freelance Writer for Your Business
A small business brand relies not only on visual cues, (like logos and reinforcing color schemes), but also heavily on the content to help you tell your story, explain your vision, share the benefits of working with you, and build trust. Using a good freelance writer for your business can help consistently deliver your brand […]
Big Brand News From Zillow Could Affect REALTORS and Consumers
For some who are not in the industry or in the market to buy or sell a home, the term iBuyer may not be as readily known, but most everyone knows who Zillow is because of their strong self-serving marketing campaigns online and over popular network and cable television channels. But, the term iBuyer is […]
Informational Video Creations to Bolster Your Marketing Strategies (updated)
Informational video creation and use is becoming a normal strategy in today’s small business world, but not everyone is capitalizing on the movement out of fear, time, lack of resources or know-how. Back2Basics can help you create short 30 second to 90 second video formats referred to as informational video creations you can use to […]
