Back2Basics, LLC is a proud woman-only, woman-owned small business marketing consulting agency in the Minneapolis area of the Twin Cities. It has long-been the goal of Back2Basics’ owner, president, Tanya Troska to who has a special mission to help other women-owned businesses, entrepreneurs or female-empowered executive officers and non-profits excel in their own missions. This, […]
business basics
Spam Calls Seem To Be On The Rise
Frustration is the only way we can describe the feeling we have when these calls come in. We can’t be the only ones who think spam calls seem to be on the rise again… are we? Consumers were protected a few years back with the National Do-Not-Call Registry and tougher CAN-Spam laws that, together, squashed […]
Beware of Scams Online & Off
TIS the seasons of giving … and taking! It’s important to keep hearts open this time of year, but that doesn’t mean you shouldn’t beware of scams designed to potentially defraud or disable you financially. From false advertising designed to take your money, to false news reports designed to incite non-productive emotional responses; from unsolicited […]
7 Things to Keep in Mind When Choosing Your WordPress Design
When it comes to choosing the best WordPress design for your website, the first obstacle you paradoxically stumble on is the wide variety of choices you have. There are so many WordPress themes out there and their numbers are constantly increasing. So, before you start doing research, make sure you already have some basic ideas about how your […]
Don’t Use Photos or Imagery In Your Blog Posts
There are a number of recently published “professional studies” which suggest the imagery in your posts don’t do you any good. So, why bother on investing your time, budgets and resources on imagery in your blog then? The simple truth is images DO work for engaging readers while promoting reactions and interactions to the content […]
How Can You Instill CustomerTrust If Your Own Employees Don’t Trust You?
Customer Trust is something that emerges over time when everything in-house is running as expected. It’s extremely important your staff, partners and vendors have confidence in your leadership and vision. Without this confidence there is decent in the ranks, lack of effort to “go the extra mile” let alone to complete expectations with grace, and a […]
