Yelp is helping local small business owners find support and relief amidst the COVID-19 crisis.
Managing the client experience can be a challenge from time-to-time, especially if the client’s expectations are skewed! And, knowing if the client is feeling apprehensive, confused or upset is always as clear cut as mad cat in the shower. If you’re not careful, you could be reading about a “bad” situation through a published, public, […]
“Why do you look at the speck of sawdust in your brother’s eye and pay no attention to the plank in your own eye?” – There are many versions of this question, but the premise is the same. Just Breathe! Take stock in what’s happening within your own walls before tackling more outside those walls. […]
A number of “professional studies” published in the past couple of years suggesting imagery in your posts don’t do you any good were misleading and left brand managers wondering “Why bother investing time, budgets and resources on imagery for our brand?” We’re going to help debunk these notions and provide you insight on why you need […]
Back2Basics, LLC is a proud woman-only, woman-owned small business marketing consulting agency in the Minneapolis area of the Twin Cities. It has long-been the goal of Back2Basics’ owner, president, Tanya Troska to who has a special mission to help other women-owned businesses, entrepreneurs or female-empowered executive officers and non-profits excel in their own missions. This, […]
Frustration is the only way we can describe the feeling we have when these calls come in. We can’t be the only ones who think spam calls seem to be on the rise again… are we? Consumers were protected a few years back with the National Do-Not-Call Registry and tougher CAN-Spam laws that, together, squashed […]
TIS the seasons of giving … and taking! It’s important to keep hearts open this time of year, but that doesn’t mean you shouldn’t beware of scams designed to potentially defraud or disable you financially. From false advertising designed to take your money, to false news reports designed to incite non-productive emotional responses; from unsolicited […]