Thinking of starting a business but don’t know what to do or where to start? There are so many great concepts for entrepreneurs today and so many ways to launch a small business startup. We want you to get off on the right foot. This article was written to help you determine what type of […]
business basics
6 Things All Entrepreneurs Need to Remember in Post-Pandemic Business Life
Although the pandemic hit small businesses hard the past couple of years, statistics show there was a boom in new businesses during the pandemic. Yet, challenges continue to haunt small business owners and entrepreneurs today. As we settle into a post-pandemic business world, established business owners and new entrepreneurs alike would do well to keep […]
Yelp is Helping Local Small Businesses Amidst COVID-19 Crisis
Yelp is helping local small business owners find support and relief amidst the COVID-19 crisis.
Managing the Client Experience & Creating a Long-Term Advocate
Managing the client experience can be a challenge from time-to-time, especially if the client’s expectations are skewed! And, knowing if the client is feeling apprehensive, confused or upset is always as clear cut as mad cat in the shower. If you’re not careful, you could be reading about a “bad” situation through a published, public, […]
Just Breathe – Are You Caring For That Plank?
“Why do you look at the speck of sawdust in your brother’s eye and pay no attention to the plank in your own eye?” – There are many versions of this question, but the premise is the same. Just Breathe! Take stock in what’s happening within your own walls before tackling more outside those walls. […]
Don’t Use Photos or Imagery In Your Blog Posts
A number of “professional studies” published in the past couple of years suggesting imagery in your posts don’t do you any good were misleading and left brand managers wondering “Why bother investing time, budgets and resources on imagery for our brand?” We’re going to help debunk these notions and provide you insight on why you need […]
A Local Women-Owned Business Strongly Supporting Other Women-Owned Businesses
Back2Basics, LLC is a proud woman-only, woman-owned small business marketing consulting agency in the Minneapolis area of the Twin Cities. It has long-been the goal of Back2Basics’ owner, president, Tanya Troska to who has a special mission to help other women-owned businesses, entrepreneurs or female-empowered executive officers and non-profits excel in their own missions. This, […]
