Small business owners who want more eyes on their brand can no longer dismiss the importance of the use of video content in their online strategies, or make excuses for putting it off. Video content has become a powerful tool for businesses of all sizes in the last few years, with a very intentional change […]
brand management
Brand Genericization: The Good, the Bad, and How to Fight It
Being in business today – in any industry – means being open to a lot of opportunities and taking up chances that could either be good or bad for the business. When people buy things from your goods, then you might want to genericize your store so that people could easily have access to your […]
Our 2021 Team Holiday Hours
You wouldn’t always know it because of our dedication to our small business client family and the sheer number of collective hours we pour into this business to make sure we’re there for you, but family is SO important to us – family is our priority. So, when we have an opportunity to spend quality […]
Welcome to a New World of Self-Managed Video Branding
Consistent and Recognizable Visibility is Vital for the Success of Small Businesses Today! The visibility of one’s business is paramount to the success of an individual business in a sea of other like-businesses in, or around, a shared geographic location. And that visibility is reliant on two very important strategies – contextual reach and visual […]
Small Business Strategies to Continue Thriving Amidst Today’s COVID-19 Challenges
COVID-19 has been nothing if not a huge shock to business and community. While the pandemic and community health orders are making it increasingly more difficult for some organizations to operate, many businesses can still find a powerful path forward with some creativity and adjustment to their current messaging, systems and operations. Continue Thriving Amidst Today’s […]
Managing the Client Experience & Creating a Long-Term Advocate
Managing the client experience can be a challenge from time-to-time, especially if the client’s expectations are skewed! And, knowing if the client is feeling apprehensive, confused or upset is always as clear cut as mad cat in the shower. If you’re not careful, you could be reading about a “bad” situation through a published, public, […]
