CEO, Jody Weinberg Shares How a Telecommunication Marketing Strategy Can Increase Brand Awareness – Taking Already Top Performing Companies Up Another Level. The Importance of Telecommunications Marketing in High-Performance Businesses We believe in George Bernard Shaw’s quote, “Progress is unattainable without change, and people who can’t improve their ideas can’t change anything.” And if you […]
brand development
The Benefits of Complementary Partnerships and Cross-Promotions
A cross-promotion or partnership of complementary brands has always been a sure strategy to strengthen brand reach and integrity and increase consumer confidence through accessibility and value. In this article, we’re exploring the power and benefits of complementary partnerships and what that cross-promotion looks like. We’re not referring to formal partnerships in a business with […]
Custom Branded Zoom Backgrounds Have Arrived at Back2Basics!
Make sure your Virtual Meeting Space reflects your business sense and not your days at the dorm. We can help you create a polished backdrop for your next Zoom meeting with customized Zoom backgrounds branded with your name and/or logo. With so many business owners and employees now adjusting to working from home through social […]
Four Big Tips on Creating a Strong Brand Voice for Your Small Business
Ever wonder what Amazon, Apple, Microsoft, and eBay have in common? They all are instantly recognizable brands. Sure, they also generate billions of dollars in revenue, but you can create a strong brand voice without spending a fortune. For example, did you know that color increases brand recognition by a staggering 80 percent? Whether you’re a […]
Brand Management: Your Key to Successful Marketing
Have you ever thought about the importance of your company’s brand? If you want marketing success for your business, see why brand management is a great choice. Brand management should always – always – start with a comprehensive knowledge of your brand. You want to know who your company is and what it stands for. And […]
Should You Stop Using Photography to Connect to Your Readers?
We’ve been telling you for years of the importance of using photography to connect with readers and how this can help keep readers engaged, but we rarely talk about the type of photos or the origin of the photos being used and how the right photo could help you make a deeper connection. We’re not […]
