In the ever-evolving social media landscape, brands constantly seek innovative ways to connect with their audience and expand their reach. One method gaining popularity is using Instagram Collaboration Posts – a feature released in 2022. This feature allows two accounts to collaborate, creating shared content. But how does Instagram collaboration work, and what benefits do […]
brand development
The Power of Personal Branding: Creating Business Images That Are Uniquely Your Own
We’ve all heard the saying, “A picture is worth a thousand words.” No doubt an image can be incredibly impactful and say a lot. However, have you ever considered what your professional images might say about you? What impression do they leave on your prospective clients? Are they communicating the essence of your brand, or […]
How Can a Telecommunication Marketing Strategy Can Increase Brand Awareness
CEO, Jody Weinberg Shares How a Telecommunication Marketing Strategy Can Increase Brand Awareness – Taking Already Top Performing Companies Up Another Level. The Importance of Telecommunications Marketing in High-Performance Businesses We believe in George Bernard Shaw’s quote, “Progress is unattainable without change, and people who can’t improve their ideas can’t change anything.” And if you […]
The Benefits of Complementary Partnerships and Cross-Promotions
A cross-promotion or partnership of complementary brands has always been a sure strategy to strengthen brand reach and integrity and increase consumer confidence through accessibility and value. In this article, we’re exploring the power and benefits of complementary partnerships and what that cross-promotion looks like. We’re not referring to formal partnerships in a business with […]
Custom Branded Zoom Backgrounds Have Arrived at Back2Basics!
Make sure your Virtual Meeting Space reflects your business sense and not your days at the dorm. We can help you create a polished backdrop for your next Zoom meeting with customized Zoom backgrounds branded with your name and/or logo. With so many business owners and employees now adjusting to working from home through social […]
Four Big Tips on Creating a Strong Brand Voice for Your Small Business
Ever wonder what Amazon, Apple, Microsoft, and eBay have in common? They all are instantly recognizable brands. Sure, they also generate billions of dollars in revenue, but you can create a strong brand voice without spending a fortune. For example, did you know that color increases brand recognition by a staggering 80 percent? Whether you’re a […]
