At Back2Basics, our partnership with Elevate Results Consulting exemplifies how strategic collaboration can help industry experts like Erica Roelike amplify their impact, save time, and expand their reach. As a growing HR consulting agency, Elevate Results Consulting relies on trusted, efficient partners to ensure every piece of branded outreach reflects their values, builds audience trust, […]
Back2Basics Blog
Make Them Listen: Sharpening Sales, Marketing, and Brand Stories That Stick
A great product doesn’t pitch itself. It needs a team that can say something real, make it land, and leave a mark. Small business teams often carry the weight of wearing too many hats, but this is the one you can’t drop: telling people why they should care. Sales, marketing, and branding aren’t separate departments—they’re […]
Protect Your Google Business Profile: Essential Tips for Small Businesses to Avoid Suspensions
It’s no secret that more Google Business Profiles are being suspended these days—and it’s not just your imagination. Recent reports found that nearly 40% of posts in Google’s help forums during June involved account or profile suspensions. We want you to be prepared and protected, so here’s what you need to know to keep your […]
Skäpar: Crafting Luxury Homes with Heart, Vision, and a Polished Brand
Meet Skäpar: Minneapolis’ Luxury Home Artisans In the heart of the Twin Cities, where lakes meet legacy and design dreams take flight, Skäpar stands out as a beacon of craftsmanship and creativity. Founded by Nate Mielke, Skäpar is more than a luxury home design and build company—it’s a family-driven enterprise rooted in community, innovation, and […]
Unlock the Power of LinkedIn Collaborative Articles to Improve Brand Reach
LinkedIn’s collaborative articles offer a unique opportunity for professionals to boost their brand awareness and expand their reach. This innovative feature taps into the collective knowledge of the LinkedIn community, allowing experts to share insights on various topics. Continue reading to learn about the pros and cons of using LinkedIn Collaborative Articles in your brand […]
Setting Your Expectations When Using AI for Content Creation and SEO
To AI or Not to AI — Should Small Businesses Be Quick to Adopt AI Writing Tools and SEO Software to Bolster Their SEO Goals? That is the Top Brand Question of 2024 Thus Far. According to the results we’ve been seeing in the wake of Google’s recent Spam Algorithm Updates, small business owners and […]
