The sales life cycle has changed dramatically with the popularity of digital marketing. There was a time not too long ago where closing the deal and sending a thank you card was the final steps; that was until you were ready to sell to the client again. Today, businesses are building relationships for long-term engagement. With […]
Back2Basics Blog
Facebook is Changing How You Review Small Business Brands
With the growing importance of online reviews for small business owners, it’s great to see how massive platforms like Facebook; claiming to have the backs of its small business communities, modernize the space to bring better and more relevant information to consumers about these brands in this space. Not only have reviews been a vital […]
Trusted Partner – Call That Girl – Outlook and Office365 Experts
As Brand Development Solution, Back2Basics, LLC focuses on the design, development, optimization and reach of your brand. We’re an agency dedicated to helping local small business owners and managers expand the reach and awareness of their business brand, and reinforcing their brand story through a variety of solutions from design to digital marketing to brand […]
Why Collecting Reviews is Important to Your Online Strategy
We’ve been told collecting and sharing reviews from happy clients is a great marketing strategy for years, but can showcasing published reviews help with website traffic and online reach? The short answer is YES! Collecting Reviews is Important to Your Online Strategy and Brand Awareness In recent years, search engines like Google® have started including […]
Don’t Use Photos or Imagery In Your Blog Posts
A number of “professional studies” published in the past couple of years suggesting imagery in your posts don’t do you any good were misleading and left brand managers wondering “Why bother investing time, budgets and resources on imagery for our brand?” We’re going to help debunk these notions and provide you insight on why you need […]
It’s Alive! It’s Alive! The Updated Brand Has Finally Come to the Back2Basics Website
We’ve been waiting, but it’s finally here! The Back2Basics website is finally launched with our new (2018) brand design! Our new brand depicts the essence of our company; a cooperative atmosphere where working together in harmony and creativity benefits the clients we serve with a sense of renewal, peace of mind, accomplishment and movement toward […]
Small Business Brand Promotion Ideas That Encourage Brand Loyalty
Brands from small to large, continually look for new and innovative ways to capture the attention of potential audiences and encourage brand loyalty reaching beyond the moment. Sometimes it’s not enough to sell your service or product that one timeout, sometimes it’s all about the feeling beyond the consumption that brand owners are looking to […]
Back2Basics Popups Coming to Minneapolis Communities
The Free Weekly Business Coaching and Training Popup Session is Back! Back2Basics strated a mission of providing FREE training opportunities to local business owners & non-profit marketing managers across the Twin Cities Metro area in 2015. When client projects began becoming more complicated, and extra available hours started to shrink, thoe periodic popups around local communities […]
Change is Coming – Twitter Updates 2018
March 23rd is a day of big changes for one Social Media giant! Get Ready for More Twitter Updates! The social media giant says they’ll be enforcing some new rules on their platform in an effort to curtail the circulation of spam, but some brands see this as a decision that will inevitably hurt their […]
