There’s a terminology used in the digital marketing industry referred to as N.A.P. and it’s a term that references a potentially significant difference to the integrity of your brand online. NAP is an acronym for Name, Address, and Phone, and it refers to the need to keep this and other information updated and consistent across […]
Back2Basics Blog
Managing Your Business Brand Online is Paramount to Your Brand’s Integrity
Managing your business brand online can be time-consuming and often challenging to keep up with, but small business owners have options to help them take back control and ensure their brand’s integrity! Did you know most small business owners are missing out on more than 3/4 of strategic business registry sites? Did you know even […]
Just Breathe – Are You Caring For That Plank?
“Why do you look at the speck of sawdust in your brother’s eye and pay no attention to the plank in your own eye?” – There are many versions of this question, but the premise is the same. Just Breathe! Take stock in what’s happening within your own walls before tackling more outside those walls. […]
The Small Business Owner’s Guide to Effective Social Media Outreach
With everyone moving their business online, you need to make sure your small business doesn’t get lost in the wave. Using social media outreach can ensure the people who you want to see you can see you. But, there are some key things you can do to make sure your outreach is working properly to […]
Thank You! For The Kind Words and Your Continued Trust In Us!
It’s been a whirlwind year already, and we’re not done yet! And, even though Thanksgiving has come and gone, our appreciation for YOU has not faded. It’s because of you, our small business platform has been able to assist other small businesses, emerging businesses, and entrepreneurs tackle their brand development, marketing and management goals across […]
What’s Your Handle? 8 Ways to Leverage Social Media for Small Business
Are you a small business owner struggling to figure out social media? Do you already have branded social media profiles but don’t know how to grow them? One of the main problems small businesses face when it comes to social media is not knowing how it works. The algorithms keep changing, there’s a lot of […]
8 Critical WordPress Site Maintenance Tasks to Complete Before Year-End
Martha Stewart says you should deep clean your home at least once a year. You know, air out the cabinets and dust the credenza? But did you know that your WordPress site needs yearly maintenance as well? In fact, your WordPress blog or website needs attention year-round. But for now, let’s take a look at […]
Trends in brand logo design for 2018-2019
The word trend can roughly be defined as either a fashion or a general direction in which something is developing or changing. With respect to branding and logo design, I would argue that the first definition is a dangerous path to pursue. Why? Three simple yet very important reasons: If your branding and logo are […]
5 Inspiring Brand Logo Design Ideas
Given you often have just a few seconds before customers form an opinion about your brand, business owners need to be discerning when coming up with logo design ideas. Your brand’s logo is as important as your brand’s name in that it brings a set of associations when customers hear it, but choosing an inspiring […]
