It’s been a whirlwind year already, and we’re not done yet! And, even though Thanksgiving has come and gone, our appreciation for YOU has not faded. It’s because of you, our small business platform has been able to assist other small businesses, emerging businesses, and entrepreneurs tackle their brand development, marketing and management goals across […]
Back2Basics Blog
What’s Your Handle? 8 Ways to Leverage Social Media for Small Business
Are you a small business owner struggling to figure out social media? Do you already have branded social media profiles but don’t know how to grow them? One of the main problems small businesses face when it comes to social media is not knowing how it works. The algorithms keep changing, there’s a lot of […]
8 Critical WordPress Site Maintenance Tasks to Complete Before Year-End
Martha Stewart says you should deep clean your home at least once a year. You know, air out the cabinets and dust the credenza? But did you know that your WordPress site needs yearly maintenance as well? In fact, your WordPress blog or website needs attention year-round. But for now, let’s take a look at […]
Trends in brand logo design for 2018-2019
The word trend can roughly be defined as either a fashion or a general direction in which something is developing or changing. With respect to branding and logo design, I would argue that the first definition is a dangerous path to pursue. Why? Three simple yet very important reasons: If your branding and logo are […]
5 Inspiring Brand Logo Design Ideas
Given you often have just a few seconds before customers form an opinion about your brand, business owners need to be discerning when coming up with logo design ideas. Your brand’s logo is as important as your brand’s name in that it brings a set of associations when customers hear it, but choosing an inspiring […]
Why You Need to Leverage the Power of Brand Advocacy for Your Small Business
The sales life cycle has changed dramatically with the popularity of digital marketing. There was a time not too long ago where closing the deal and sending a thank you card was the final steps; that was until you were ready to sell to the client again. Today, businesses are building relationships for long-term engagement. With […]
Facebook is Changing How You Review Small Business Brands
With the growing importance of online reviews for small business owners, it’s great to see how massive platforms like Facebook; claiming to have the backs of its small business communities, modernize the space to bring better and more relevant information to consumers about these brands in this space. Not only have reviews been a vital […]
Trusted Partner – Call That Girl – Outlook and Office365 Experts
As Brand Development Solution, Back2Basics, LLC focuses on the design, development, optimization and reach of your brand. We’re an agency dedicated to helping local small business owners and managers expand the reach and awareness of their business brand, and reinforcing their brand story through a variety of solutions from design to digital marketing to brand […]
Why Collecting Reviews is Important to Your Online Strategy
We’ve been told collecting and sharing reviews from happy clients is a great marketing strategy for years, but can showcasing published reviews help with website traffic and online reach? The short answer is YES! Collecting Reviews is Important to Your Online Strategy and Brand Awareness In recent years, search engines like Google® have started including […]
