Many small business owners rely primarily on referrals for their new customers. It is common for owners of referral-based companies to think they can forego a website. Consider more than half of small businesses in the United States do not have websites, per a prominent poll. However, the same survey found that 84 percent of […]
Back2Basics Blog
Small Business Strategies to Continue Thriving Amidst Today’s COVID-19 Challenges
COVID-19 has been nothing if not a huge shock to business and community. While the pandemic and community health orders are making it increasingly more difficult for some organizations to operate, many businesses can still find a powerful path forward with some creativity and adjustment to their current messaging, systems and operations. Continue Thriving Amidst Today’s […]
Meet Minneapolis-based, Dr. Jan Hoistad Partners
It’s time for another Back2Basics Client Spotlight. So, this month we invite you to meet Dr. Jan Hoistad – DJH Partners. Dr. Jan Hoistad, or just Jan as her friends and refer to her, offices out the Minneapolis area but offers counseling and coaching for her clients all across the Twin Cities, a cross Minnesota, […]
How COVID-19 is Sparking a Schema Markup Revival
When it comes to search engine optimization there are many moving parts and many different points of attack a business owner can explore. From the technical aspects of your website structure, to the content, to outside forces like 3rd party references or referrals of your site or even the hosting server you choose. As of […]
Marketing in Times of Crisis – New Opportunities Shine Through the Darkness
This is an extraordinary moment in time. The kind we read about in history books. This is also a vulnerable time for all of us. Businesses of all sizes across different industries are being impacted, causing significant disruption for marketers everywhere. As the CEO of the Squirrly Company, I’ve talked to many business owners, entrepreneurs, […]
Helping REALTORS with a Social Media Post Challenge This Month
Hey REALTORS®! Are you struggling with content ideas to post to your social media accounts on a consistent basis? We’re going to help you tackle some of your social media post challenge concerns next week and even reward you for putting the effort. Creating a strong and consistent content strategy for your social media presence […]
