As a WordPress website owner/user you have probably had to deal with some type of performance challenges at some point in time – a feature not working properly, a page that lost its formatting, site loading errors, maybe even a malicious attack on the site or breach. There’s nothing worse than discovering a part of […]
Back2Basics Blog
Investing the Time to Update Your Web Presence During COVID-19
Many small business owners rely primarily on referrals for their new customers. It is common for owners of referral-based companies to think they can forego a website. Consider more than half of small businesses in the United States do not have websites, per a prominent poll. However, the same survey found that 84 percent of […]
Small Business Strategies to Continue Thriving Amidst Today’s COVID-19 Challenges
COVID-19 has been nothing if not a huge shock to business and community. While the pandemic and community health orders are making it increasingly more difficult for some organizations to operate, many businesses can still find a powerful path forward with some creativity and adjustment to their current messaging, systems and operations. Continue Thriving Amidst Today’s […]
Meet Minneapolis-based, Dr. Jan Hoistad Partners
It’s time for another Back2Basics Client Spotlight. So, this month we invite you to meet Dr. Jan Hoistad – DJH Partners. Dr. Jan Hoistad, or just Jan as her friends and refer to her, offices out the Minneapolis area but offers counseling and coaching for her clients all across the Twin Cities, a cross Minnesota, […]
How COVID-19 is Sparking a Schema Markup Revival
When it comes to search engine optimization there are many moving parts and many different points of attack a business owner can explore. From the technical aspects of your website structure, to the content, to outside forces like 3rd party references or referrals of your site or even the hosting server you choose. As of […]
Marketing in Times of Crisis – New Opportunities Shine Through the Darkness
This is an extraordinary moment in time. The kind we read about in history books. This is also a vulnerable time for all of us. Businesses of all sizes across different industries are being impacted, causing significant disruption for marketers everywhere. As the CEO of the Squirrly Company, I’ve talked to many business owners, entrepreneurs, […]
