In an era dominated by digital transactions and online interactions, small businesses find themselves traversing a complex web of regulations and expectations. Among the foundational elements of a robust online presence are privacy policies and terms of use statements. These seemingly mundane legal documents play a pivotal role in safeguarding both businesses and their customers, […]
Back2Basics Blog
Unlocking the Power of Instagram Collaboration Posts for Brands
In the ever-evolving social media landscape, brands constantly seek innovative ways to connect with their audience and expand their reach. One method gaining popularity is using Instagram Collaboration Posts – a feature released in 2022. This feature allows two accounts to collaborate, creating shared content. But how does Instagram collaboration work, and what benefits do […]
The Power of Personal Branding: Creating Business Images That Are Uniquely Your Own
We’ve all heard the saying, “A picture is worth a thousand words.” No doubt an image can be incredibly impactful and say a lot. However, have you ever considered what your professional images might say about you? What impression do they leave on your prospective clients? Are they communicating the essence of your brand, or […]
Unleashing the Power of Video Shouldn’t be Complicated: Webinar on August 24th, 2023
In the dynamic landscape of today’s digital world, establishing a compelling brand presence is essential for businesses aiming to stand out from the crowd. As consumer preferences evolve, leveraging the potential of video content has emerged as a potent strategy to create an impactful brand identity. If you’re looking to harness the full potential of […]
Leveraging LinkedIn for Successful Branded Content Strategies
In the digital age, social media has become an indispensable tool for brand managers to connect with their audience and build a strong online presence. Among the numerous platforms available, LinkedIn stands out as a key player in the realm of professional networking and branded content. As brand managers at Back2Basics, we understand the significance […]
Small Business Brands Can No Longer Afford to Avoid Video Content Creation
Small business owners who want more eyes on their brand can no longer dismiss the importance of the use of video content in their online strategies, or make excuses for putting it off. Video content has become a powerful tool for businesses of all sizes in the last few years, with a very intentional change […]
