Small business owners who want more eyes on their brand can no longer dismiss the importance of the use of video content in their online strategies, or make excuses for putting it off. Video content has become a powerful tool for businesses of all sizes in the last few years, with a very intentional change […]
The Need for Speed – Tips For Speeding Up Your Website Load Times
A small business’s website is the heart of their brand online. It’s where we communicate our benefits to a consumer and the reasons behind what we do. It helps small business brands differentiate themselves through expertise, insight, information, and approach. It’s where brands showcase their value and their integrity. The small business website is the […]
Back2Basics Named a 2022 Best of Minnesota Award Winner by UpCity!
Back2Basics, LLC Has Recently Been Named a 2022 Best of Minnesota Award Winner by UpCity! The UpCity “Best of” Awards have returned after a successful inaugural year in 2021 to commemorate the top 50 B2B providers in each U.S. state and Canadian province. The UpCity “Best of” Award highlights the tremendous work being done by […]
Minnesota’s Best 2023 Nominations are Now Open!
The Star Tribune sponsored Minnesota’s Best Award Nomination Season is Underway! You can help us celebrate and support some of the most amazing local businesses in the 2023 Minnesota’s Best Awards. Nominations are now open (February 12th through March 1st) for your favorite Minnesota-based businesses. You’ll find attorneys, real estate professionals, and home improvement professionals, […]
Knowing the Importance of a Good Freelance Writer for Your Business
A small business brand relies not only on visual cues, (like logos and reinforcing color schemes), but also heavily on the content to help you tell your story, explain your vision, share the benefits of working with you, and build trust. Using a good freelance writer for your business can help consistently deliver your brand […]
Brand Genericization: The Good, the Bad, and How to Fight It
Being in business today – in any industry – means being open to a lot of opportunities and taking up chances that could either be good or bad for the business. When people buy things from your goods, then you might want to genericize your store so that people could easily have access to your […]