It’s really easy to let natural competition become a place of negativity within. Allowing these negative feelings grow to jealousy, anger, and spite is not only unhealthy for you as person, it’s unhealthy for your business. So, the next time you feel a business competitor is treading on your market, supplying false information or an […]
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Four Big Tips on Creating a Strong Brand Voice for Your Small Business
Ever wonder what Amazon, Apple, Microsoft, and eBay have in common? They all are instantly recognizable brands. Sure, they also generate billions of dollars in revenue, but you can create a strong brand voice without spending a fortune. For example, did you know that color increases brand recognition by a staggering 80 percent? Whether you’re a […]
Informational Video Creations to Bolster Your Marketing Strategies (updated)
Informational video creation and use is becoming a normal strategy in today’s small business world, but not everyone is capitalizing on the movement out of fear, time, lack of resources or know-how. Back2Basics can help you create short 30 second to 90 second video formats referred to as informational video creations you can use to […]
Brand Management: Your Key to Successful Marketing
Have you ever thought about the importance of your company’s brand? If you want marketing success for your business, see why brand management is a great choice. Brand management should always – always – start with a comprehensive knowledge of your brand. You want to know who your company is and what it stands for. And […]
More Changes Coming to Facebook and Instagram
We have more changes coming to Facebook and Instagram and some could impact on your business. There are some significant changes coming to Facebook in the coming days, wiith other more subtle changes are already underway. Facebook let us know changes were coming to the still wildly used platform as well as to Instagram. Some […]
Should You Stop Using Photography to Connect to Your Readers?
We’ve been telling you for years of the importance of using photography to connect with readers and how this can help keep readers engaged, but we rarely talk about the type of photos or the origin of the photos being used and how the right photo could help you make a deeper connection. We’re not […]
