Back2Basics, LLC
OUR STORY - OUR MISSION - OUR TEAM
It’s what we stand for.
It’s what we believe to be true, what we hope to achieve, and who we are.
At its heart, Back2Basics, LLC is a woman-owned, Twin Cities-based boutique agency for brand development, integrity-building, and reputation management.
We provide customized brand-centric services and solutions designed to encourage organic reach and growth and promote brand-client trust.
Our solutions are perfect for the overwhelmed independent professional, entrepreneur, and business owner who operates a small to mid-size service-based business. We serve business owners within the real estate, construction, home services, food production, legal solutions, finance, insurance, business coaching or consulting, or wellness industries, and any related verticals, as well as managers or operators of local nonprofit chapters.
Our client-advocacy & education-first consulting approach is forged from years of experience helping small business owners in local markets build brand awareness and drive sales through organic, integrity-building initiatives.
We work with some of the best industry experts, resources, and technology designed to enable and empower small business owners to accomplish more and reach their unique goals, whether that’s tackling SEO or optimizing mobile-friendly websites, managing social media outreach, or providing branded graphic design and video production that enhances their visibility and recognition. And we help ensure this is done thoughtfully, purposefully, and consistently, so they show up and stand out online or in print, minimizing market confusion and building consumer trust.
Our core mission is to help small business brands build brand integrity and trust – establishing a stronger foundation for outreach and eventually the capture and conversion of the right consumer.
It all starts with going back to the basics – your brand image and the ability to convey your value through storytelling and education, so your potential client is confident in their decision to work with you.
It’s a hands-on, approachable, and collaborative process between the collective team assembled for you at Back2Basics and you or your already established team. Combining our experience and expertise with the resources and tools you need, we help you better define your goals, set expectations, and slay the tasks involved in achieving them.
We believe a more educated and involved client is one who is empowered to make better strategic decisions on behalf of their brand.
Certifications, Accolades, and Accreditations
Back2Basics was named as a 2025 Best of Minnesota Winner, named by UpCity (prior to their acquisition), and Top Brand Management Agency for local Small Businesses in the Twin Cities region by UpCity for digital solutions and content strategies. We also earned the 2021 Award for Best SEO Solution in Minneapolis from Expertise.com for 2 years in a row and are working to regain that standing with innovative solutions and AI-driven results management for small-business operations and localized nonprofit organizations across the Midwest.
We want to thank everyone who recommended us for these recognitions and who voted for and supported us along our decade-long journey. We are honored and humbled that you have entrusted us with helping you achieve your brand’s goals and to make it look its best throughout our partnership during this time.
We realize that some of these awards and recognitions may mean nothing to you, so we invite you to hear directly from a few of our clients – in their own words – about their experience working with us.
The Back2Basics, LLC Backstory
Located in the northwest metro area of Minneapolis, Back2Basics (B2B) is a Woman-Owned marketing agency opened in the fall of 2015 by its current president, Tanya Troska, after splitting off from a successful 5-year launch of a California-positioned marketing agency.
That California marketing agency began its journey as a pioneer in blog design and social media management, offering a hands-on approach tailored for independent contractors in the real estate industry. It quickly expanded to a more systematic approach to services and solutions, with extended service contracts for some of the largest insurance companies across the nation, including more SEO services, customized web designs, and deeper social media management.
The journey was a harsh lesson in AN overnight expansion. The term ‘growing pains’ was an understatement as the small group tried to keep up with changing technology and consumer demands, more fitting of a larger digital marketing agency. A fundamental disagreement over management, solutions, and services that support a broader business model led to a split in executive leadership. As a result, the CIO, Tanya Troska, moved to open Back2Basics in her home state of Minnesota, with a renewed focus on the true small-business owner and small non-profit marketing managers. At the same time, the previous agency pursued larger business goals under new ownership.
With over 25 years of collective brand marketing strategy experience across multiple industries and related verticals, Tanya understood that the true small business owner was often left confused, uninformed, and ill-equipped to compete with larger, like-minded businesses in their local communities.
The team at Back2Basics routinely found small businesses missing key placement online and low visibility – some lost control of their online assets to various marketing agencies or service providers, and others were putting their brand integrity in jeopardy and struggling to compete against other well-established brands. They were often paying for services they didn’t understand or need, and creating situations and assets for their business that they could no longer access or control.
It was too easy for a small business owner to find themself spending more than they needed to be. And more often than not, these owners found themselves missing key components of their marketing strategies because of bloated, overloaded, or overly structured, expensive solutions from larger marketing agencies. In either case, they were short on resources and less competitive, yet more frustrated at the end of the day.
Back2Basics wanted to level the playing field a bit more. This required us to help pull back the reins and trim things back to the basics. We needed a more hands-on service approach and to provide basic education on sound brand development practices, digital marketing strategies, asset management solutions, and general business resources that could enhance or protect a brand’s operations and influence consumer perception.
We believed that the more we could educate business owners, the stronger their marketing partnerships would become, as we empowered them to make better strategic decisions about their brand’s goals and direction.
At the heart of it all…
Back2Basics, LLC is a Digital Marketing Agency providing dedicated consulting and customized service solutions designed to help business owners bring all the pieces together.
Our Core Value… to help you take your business brand “Back to the Basics” and put you and your goals back on track with our personalized approach.
Back2Basics (B2B) is not your traditional digital marketing agency. B2B works as an extension of your existing team, regardless of its size or expertise. We get to know our clients and their individualized goals, then work with them to develop sound strategies that meet their expectations and budgets. It’s a plan for success.
We consult with vetted business leaders and trusted industry experts to help provide a sound plan of action. Armed with additional insight and our best recommendations, you and your team will be better empowered to make strategic decisions for your business going forward.
Our goal is not to be experts at everything, but rather, to work with experts as needed in a program designed to help you achieve more for less.
Because we serve – with heart.
Ever feel like there’s just not enough time to accomplish your goals? Don’t know where to start? Having trouble making a strong connection with another service provider because of strict package options that either don’t meet your needs or just offer more than you can manage right now? How about that industry jargon that leaves you scratching your head?
We use a clean client-centric process and devise service programs tailored to your individual business needs and goals. This ensures a true collaboration in your goal strategies. We don’t want to just be a vendor you hire for help; we want to be an extension of your team. Our mission is to help you fill the gaps between your existing teams or even become the bridge where teams or systems may currently be lacking. This enables you to better manage the workload of your current business model.
It’s a simple mission, but we feel we succeed when we enable you to succeed!
Our Mission is Simple…
Fulfill the needs of our clients by helping them address their current strategy & tasking gaps so they can complete their short- and long-term goals and projects as efficiently as possible, all while exceeding expectations.
