The image of a company can say a lot about its success, since it dictates how people will perceive it. Of course, there are plenty of things you can do to improve your company’s public image, but none of them seem to be as efficient as social media branding.
What’s it all about? Well, it’s the idea that you are improving your company’s branding by using the power of social media. After all, a great deal of people are on social media, so reaching them with your business message is definitely a good idea.
However, if you are not quite sure what you have to do, we’re ready to provide you with 5 social media branding pointers:
Make sure to edit your Tweets with custom formats
Twitter can help your business drive a lot of engagement, but it is also a very competitive platform. You have to compete not only with other businesses, but with random people as well. So how can you make sure your message gets across and is not ignored?
Well, custom formats are a nice starting point. Whether you use line breaks, some flashy colors that are in good taste or an eye-catching font, you will improve your social media branding campaign on Twitter. This is because your Tweets will stand out from the crowd.
Focus on longer posts
Of course, this doesn’t apply for Twitter, but on other social media platforms like LinkedIn, Facebook or Google+, writing a longer post is often a better option.
Don’t forget these platforms are not built solely around the idea of scanning posts and short attention spans. They were built with more meaningful conversations in mind; even if this information moves quickly. This means your social media branding strategy will be more successful if you add a ton of effort and professionalism to your posts.
Tie in all the social platforms you use
Don’t just stick to one social media platform and don’t just use them independently of each other. We recommend you take the time to think of a strategy that allows you to promote each one of your business’s social media profiles across all the platforms you use.
It can be pretty tricky, but it will be worth it once you manage it. You will get more traffic and engagement, and you will have constant exposure on all the social media platforms you use.
Of course, we’re not recommending you open a large number of social media profiles just for the sake of having one. You’ll need to be able to manage them all routinely. So, be selective and work only with a strategic number of platforms that will work best for your business to get your brand message out in front of the “right” audience.
Make it easy for your audience to connect with others
When it comes to social media branding, the idea is to allow people to connect with each other, not just with you in your medium. Why?
Allowing conversation will lead to new relationships being formed between fans and customers who will in turn reference you as a common subject when talking to others. Put simply, it’s a very subtle way of growing your brand through word of mouth advertising.
Try to stand out every once in a while
Whether it’s thought-provoking photos and quotes or interesting contests with a plot twist, all of that can potentially improve your company’s image on social media. Being dull and playing it safe won’t always win potential clients over. Sometimes it’s necessary to take a few risks.
Do you need help with your social media branding campaign?
Then be sure to look over all the services we offer, since you will surely find something that will help you achieve all of your business goals.
Remember to also stay in touch with our blog if you want to have access to the kind of information that makes businesses grow.
Tanya T
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