With so many conflicting resources available today, it’s easy to get confused and end up taking your content SEO optimization off-track.
People use search engines a lot. In fact, billions of searches are conducted online every single day, which means there’s a lot of potential there to drive more relevant, high-intent traffic for your business. But how do you make sure the right people see the content on your website? Here’s where content SEO optimization comes into play.
To cut a long story short, SEO is a method of boosting the effectiveness of your website’s content for search engines in order to help it rank higher so that users searching for terms relevant to your website can easily find it.
Here are 3 common mistakes you should avoid making when it comes to optimizing the content on your website:
- Overlooking title tags and meta descriptions
It’s tedious work, but you’d better do it.
Taking the time to sit down and write unique keyword-focused title tags and meta descriptions might not be a lot of fun, but doing so will definitely pay off in the long run. This way, the content you put out will be found easier for related queries.
The same applies to images you might use for your posts and their ALT tags, file names and descriptions. Don’t be lazy because having your images show up in the Google image search is definitely a strategy that will help drive more traffic to your website.
- Using multiple H1s on a page
Less is definitely more when we’re talking about H1 text. As tempting as it might be, you should only use a single H1 tag on a page. More than that is over-optimization.
Moreover, it confuses the reader and makes it harder to understand the main point you’re trying to make through that particular post. It’s also one of the most common content optimization mistakes out there.
Feel free to use several H2s, 3s and 4s if you think it’s appropriate for your content, but remember you should use only one H1.
- Taking content SEO optimization to the extreme
Too much of anything can make you sick. This is true in life and in SEO.
Doing too much SEO on your website can lead to over-optimization and that simply doesn’t work in this day and age, so it definitely won’t help you rank higher on your chosen keywords.
Over-optimization is sometimes done unintentionally, so you might not be aware that you are doing it. But the signs are there. If you’re doing most of the things on the list below, then you’re most likely guilty of over-optimizing the content on your website:
- Using a bunch of non-relevant keywords just because they are trending.
- Focusing far too much on technical SEO and writing for robots.
- Stuffing your content with keywords to the point where it doesn’t sound natural anymore.
- Using keyword-rich anchors for internal links.
- Using too many links throughout the article.
- Using the keyword too many times throughout the article.
Avoid making these content SEO optimization mistakes and you will be able to publish the kind of content that will bring in more search engine traffic and more sales for your business.
One more thing you can do to steer clear of mistakes
And that is to keep yourself informed, so it’s important you stay up-to-date with our blog posts. REGISTER HERE. You will have access to free tips, industry news and updates to help you grow your business and avoid making mistakes along the way.
If you need more immediate advice, you can take a look at the digital marketing and administrative services we have to offer, and contact us as soon as possible.
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Tanya T
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