Empowering Small Business Brands

CREATE. CONSULT. CARE FOR.
We specialize in working with true small business owners, independent contractors or entrepreneurs, and local nonprofit chapters.
If you are a locally owned, family-owned, single-owner business, or a small independent team in need of guidance through the world of digital marketing and building brand integrity, prefer a hands-on and more collaborative approach, but you don’t know where to start, then you’ve come to the right place.
We Believe You CAN do More With the Power of 2!
Brand Identity Design
Designing your brand goes beyond the creation of a business name and logo. We'll help you define your voice and your image, then empower you to showcase it online and in print consistently.Brand Development & Strategy
To develop a brand means to empower the brand to reach new audiences or strengthen the reach and recognition of the brand. Let's talk website, social media, content, branded imagery and more.Brand Integrity & Management
Most everyone thinks once their website is completed the hard work is over, well... we're just getting started. Monitoring and managing assets to strengthen your brand integrity is sort of our specialty.Success Stories
Thousands of goals tackled — hundreds of strategies deployed.
Some of our client solutions include graphic design, logo and web design, social media management, content development, and distribution strategies, website optimization, search engine optimization, social media optimization, WordPress maintenance solutions, email campaign design and scheduling, and more.
Our biggest value position, however, is our hands-on approach with consultation, coaching, project management, and training.
We also have access to a vast list of professional resources, talent, and expertise across other industries to help you meet any challenge or goal in your business.
If you want someone who walks your business journey with you — alongside you — as a part of your extended team, rather than an outsider offering a one-dimensional or singular or forced-system approach — then you’re in the right spot.
Here is a peek at a few of our favorite projects over the past couple of years.
Featured Clients
Back2Basics has helped numerous clients since its launch in 2015, but we keep the numbers low so we can ensure a quality of service over quantity.
Here’s a short highlight of just some of our current clients and projects.
Featured Products & Solutions
Back2Basics specializes in creating customized service solutions to best meet the needs and inspiration of our individual clients, but occassionally our clients just want a quick, simple, one-off service or solution. Check out a few of our most popular requests here.
Fractional CMO Solutions
Your Personal, On-Demand, Project and Brand Manager
- → Access to our skills, experience, resources & vetted partners
- → Leverage our team to manage your marketing projects & vendor agreements
- → Have an advocate to help oversee and protect the integrity of your brand
- → Use our team as a strategic sounding board and problem-solving aid
- → Save time and payroll resources with fractional time allocated each month
Website Maintenance & Management Solutions
WordPress, Squarespace, Shopify, Weebly, & Thryv Site
- Routine maintenance executed*
- Post spam monitoring and cleaning
- Theme & plugin updates completed*
- Security monitoring*
- Database cleaning & optimizing*
- Routine full-site backup*
- Form collection oversight
- Monthly stipen for simple edits
- Discounted rates for additional website design development
- Monthly reporting
*Dependent on platform
Brand Integrity & Client Trust Building Strategy Program
Customized Brand Strategy Solutions Designed for Small Business Service Brands
Every brand is unique in their operations, support needs, goals, budgets, mission, and values. We'll meet you where you're at.
Example program starting at $625/mo
- Business Directory Listing setup
- Optimization of top 3 social sites
- Monthly posts pushed to engines
- Assistance with Review strategies
- On-going support meetings
- Pay monthly or save annually
What Our Clients have to say
Partnering with Back2Basics has helped me strengthen my brand as an independent insurance broker. From strategy to seamless execution, they keep my content fresh, relevant, and aligned with the real risks my clients face. I especially value their quick action against misinformation and their support in promoting local nonprofits I care about. Like me, they live and work in the same community — and that makes all the difference. Michelle J C
Michelle J Caron, Anchor Insurance
Outstanding service and quality with a personal touch. We get many compliments on our website and it brings in new clients year after year! I don't feel like just another number - they provide personal service, great advice, and timely service. Thank you! Urosh P,
Piletich and Skokan, P.A.
From the moment, 6 years ago, when we needed to look at a rebranding of our business and an expansion of exposure of our business online, Back2Basics was there. And, throughout that time when we needed a trusted source to manage the security and integrity of our business online, Back2Basics was there. Now I can retire knowing my business was the talk of the town. Georgann C
Georgie's Custom Catering
Back2Basics is far and away the most knowledgeable digital marketing and administrative services firm we’ve ever encountered. They’ve completely revamped our online presence, provided invaluable advice, brought us up the learning curve and helped position our organization for tremendous growth. Their team has a keen understanding of all the essential elements and nuances of online marketing and social media. They are professional, responsive, upbeat and an absolute pleasure to work with. We highly recommend them. Jeff L
Landport Systems
Tanya and the team at Back2Basic have been hands down the best decision I’ve made for my brand and business. From day one, they’ve completely exceeded every expectation, not only promoting my online presence but also ensuring the integrity of my brand at every touchpoint.What truly sets this business apart is how people-focused it is. Tanya has a genuine interest in her clients’ success, always looking for ways to uplift brands, and by extension, the people behind them. Susie J
Carefree Bookkeeping
I have worked steadily with Tanya and the Back2Basics, LLC team beginning 6-9 months pre-Covid. As a longtime solo-entrepreneur, partnering with Tanya—on everything from Brand Development to Website Management to Social Media Oversight-- is an invaluable asset to me and my company. During some very challenging years for everyone in the world and in business, Tanya and Back2Basics offered consistent service and innovative solutions. With her business wisdom, deep caring and kindness, steadfast responsiveness to both societal and my needs, my coaching and consulting business has pivoted smoothly and thrives to this day. Dr. Jan
Dr. Jan Hoistad Partners














