Customer Trust is something that emerges over time when everything in-house is running as expected.
It’s extremely important your staff, partners and vendors have confidence in your leadership and vision. Without this confidence there is decent in the ranks, lack of effort to “go the extra mile” let alone to complete expectations with grace, and a general lack of respect of the leadership let alone the product or services being provided. And, all of this sense of uneasiness translates to the customer. Once the customer starts questioning your business the impact can be severe.
Take the recent walkout of several major executives