The word trend can roughly be defined as either a fashion or a general direction in which something is developing or changing. With respect to branding and logo design, I would argue that the first definition is a dangerous path to pursue. Why? Three simple yet very important reasons: If your branding and logo are […]
brand development
5 Inspiring Brand Logo Design Ideas
Given you often have just a few seconds before customers form an opinion about your brand, business owners need to be discerning when coming up with logo design ideas. Your brand’s logo is as important as your brand’s name in that it brings a set of associations when customers hear it, but choosing an inspiring […]
Facebook is Changing How You Review Small Business Brands
With the growing importance of online reviews for small business owners, it’s great to see how massive platforms like Facebook; claiming to have the backs of its small business communities, modernize the space to bring better and more relevant information to consumers about these brands in this space. Not only have reviews been a vital […]
Why Collecting Reviews is Important to Your Online Strategy
We’ve been told collecting and sharing reviews from happy clients is a great marketing strategy for years, but can showcasing published reviews help with website traffic and online reach? The short answer is YES! Collecting Reviews is Important to Your Online Strategy and Brand Awareness In recent years, search engines like Google® have started including […]
It’s Alive! It’s Alive! The Updated Brand Has Finally Come to the Back2Basics Website
We’ve been waiting, but it’s finally here! The Back2Basics website is finally launched with our new (2018) brand design! Our new brand depicts the essence of our company; a cooperative atmosphere where working together in harmony and creativity benefits the clients we serve with a sense of renewal, peace of mind, accomplishment and movement toward […]
Small Business Brand Promotion Ideas That Encourage Brand Loyalty
Brands from small to large, continually look for new and innovative ways to capture the attention of potential audiences and encourage brand loyalty reaching beyond the moment. Sometimes it’s not enough to sell your service or product that one timeout, sometimes it’s all about the feeling beyond the consumption that brand owners are looking to […]
