We’ve been telling you for some time that custom content is the key to a strong SEO strategy, however there are a number of other factors that can derail your SEO ranking if they’re not addressed.
According to a recent publication of MOZ’s 2015 Local Search Engine Ranking Factors survey report, when looking at SEO ranking, a number of qualifying factors direct back to pure structure and consistency of location signals and contact information. And, one of the biggest impacts on that consistency of information across the web begins with your GMB® (Google® My Business) account.
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